Even coffee capital chain broken large-scale closure of shops, transformation into a coffee service provider?

Source: Securities Dailyoriginal title: even coffee capital chain break is now large-scale closed shop next to Sinopec transformation coffee service provider survival?coffee shop is a dream for many people, but in the face of a huge coffee market, it is not easy to dream of getting into realityThere are a lot of cafes with all kinds of auras to come, but still can not escape the fate of the shopJune 2, "Securities Daily" reporter came to Beijing Moontan Hotel even coffee coffee box shop, found that the store has long been no trace, even the signboard is no longer thereThe security guard at theMoontemple Hotel told The Securities Daily that even the coffee had closed at the end of last yearreporters through visits to a number of coffee stores found that most stores have been closed, some in a state of rental, some have been idle, and some have been replaced by new cafesfor even coffee's current situation, even coffee related people did not give "Securities Daily" reporter replythe landlord of a coffee store told The Securities Daily that it was due to a problem with the capital chain and would not be renting at the end of 2019these years, with the small and medium-sized net red coffee enterprises, even coffee in the market does not have much voiceLast time it was not edging, it was "behind the scenes" that supported Sinopec's launch of easyJet at a gas stationLi Hong, general manager of sinopec easyJet Sales Co., Ltd.,of the , told Securities Daily that he and Lian Coffee are now summing up their experience and determining the mode of cooperation to continue to promote"Because of the cost of opening a store and financial pressure, coffee service providers are the direction of transformation for many small and medium-sized coffee companiesYue Coffee CEO Wang Hu told The Securities Dailylarge-scale closure of the capital chain"Securities Daily" reporter through the public review search to find that lian coffee is currently in Beijing a total of 18 stores, there are 16 stores show a suspension of businessAnd still show the operation of the Jinbao Street store and Huixin West Street shop, the reporter visited found that it is also closedis located in the Jianguo gate outside the North Street 5, the United States supermarket Jinbao Street on the ground floor of the next floor of the coffee shop, although the supermarket door also has the coffee box signs, but the coffee shop only left the word "coffee", a broken scene, next to the supermarket shopping cart and mops and other debris, is currently idlesupermarket security told the Securities Daily reporter, this year has not opened, should be evacuated storesand even coffee ping-out development building shop, the coffee shop's original sign board is still very clear, but the door is empty as well, the door is affixed with the house rental / sale notice and telephonereporter sending a telephone call, the landlord said: "Even coffee is because of the broken capital chain caused all stores in Beijing to close, at the end of last year will not rent." "the fact that even coffee started to have problems last year, when there were constant rumors of closing the storeeven coffee response at that time, is the company's initiative to adjust, mainly for poor profitability and brand image does not meet the development requirements of some coffee sites to optimize the adjustmentand in April last year, Liancoffee completed a 206 million yuan Round C financing, which was jointly invested by Lian Coffee founders Wang Jiang and Zhang Xiaogao, Qiming Ventures and Gao Yu CapitalAt that time Lian coffee announced that it will start a new round of expansion plansday eye survey data show that even the coffee company owned by Shanghai Lianli Business Consulting Co., Ltd., well-known host Dai Jun also has a 1.98 percent stake in the companyinvestors who did not want to be named told the Securities Daily that last year's coffee was also planned to be listed, but not successful, and then the funds were difficult to support, had to close the shopfrom a reporter's first-line visit, even some of the coffee stores at the end of last year has been closedNow, the outbreak has affected even the coffee unprofitable stores or further increasepublic reviews, in addition to Beijing stores, even coffee in Shanghai, Shenzhen and other places of some stores are also closed" even coffee in recent years the development of the most important problem is the overall positioning is not clear, the strategic landing of this piece is also very vague The weakness of the capital market has led to problems in the capital chain, which is also a major reason Zhu Danfeng, a researcher at the China Brand Research Institute, told The Securities Daily that even the Internet model of coffee is only floating on the surface, without really integrating the core of the Internet into the operation of the enterprise, the entire supply chain and the strong relationship with customers transform coffee service provider? June 2, "Securities Daily" reporter in Lian coffee Wanda Square CBD shop saw that the door has been affixed with a coffee wing poster, the poster on the edge of the "coffee box" logo Unwittingly, it also revealed the sadness of new people coming to the old poster sits that the continued and steady development of the Coffee Wing has attracted a number of outstanding investors and investment institutions in strategic investments Including He Wei, Chen Ou, Xu Xiaoping and so on Coffee Wings founder Yan Feng said a short time ago, after the outbreak will usher in an industry reshuffle Is it bath fire reborn, or is it eliminated? A good business doesn't hit the brakes, it's on the accelerator Although the outbreak, small and medium-sized coffee enterprises are facing the crisis of broken capital chain, but it is undeniable that China's coffee industry has broad market prospects, which has also become the industry consensus According to the Forward-Looking Industry Research Institute, the domestic coffee market is in a period of rapid development, and the consumer population is also growing rapidly At present, China's annual coffee consumption growth rate of about 15%, it is expected that by 2020, China's coffee market sales scale will reach 300 billion yuan so that although even coffee is out of the Beijing market, there will still be new coffee companies coming in to this, some people in the coffee industry told the Securities Daily reporter, even coffee is transforming into a coffee service provider, which is also a model that many coffee companies are exploring it's worth noting that last year, even coffee was a hit with Sinopec as a "behind-the-scenes" collaboration September 2019, Sinopec easyJet launched its new brand, easyJet Coffee, and the first easyJet coffee shops opened simultaneously at nine Sinopec gas stations in Suzhou EasyJet Coffee is an innovation in the new retail model of "delivery and shop consumption" in the service station convenience store business as its first-time coffee industry for Sinopec, it has chosen experienced coffee as the back Wang Hu, CEO of Yue Coffee, told Securities Daily that the experience and services need to be used to cultivate enterprises that need to be highlighted, from investment-based coffee enterprises to service-oriented coffee enterprises, from ToC to ToC-ToB dual-drive Li Hong, general manager of Sinopec EasyJet Sales Co., Ltd., told Securities Daily that he is still working with Lian coffee and is summarizing the experience of the early pilot and conducting business negotiations The next step will be to summarize the previous pilot experience on the basis of the establishment of cooperation model, and then gradually promote