Everything can be hit!

"Everything can hit" what new category is it? Soda X jelly, a new category, have you gotten the caution machine of Hankou No.

2 Factory?

Have drunk so many sodas and haven't played soda yet? Today we introduce to you a super fun jelly soda! ! !

Let’s take everyone to "tasting" it first.

Please follow the editor to imagine the feeling of its entrance, the feeling of lingering in the mouth, and the feeling of passing through the throat when drinking:

Salted lychee-flavored jelly, rich flavor, smooth and elastic taste,

Shake before drinking, the big pieces of jelly instantly turn into fine jelly pieces,

Then mix the fine bubbles, every bite is the collision of jelly and bubbles,

The taste is rich and layered, delicious, chewy and fun, and I feel healed all over.

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Do you already have a picture in your mind? Are you already swallowing? ! It doesn't matter, I'm here to satisfy your hanged appetite! Give everyone benefits at the end of the article!

Then, who has such a big brain, thinking of mixing and matching the explosive sparkling water and sweet jelly? Who is it that "deliberately" turn the healing food that children love to drink and play into snacks that older children will also like?

That's right, it's the second factory in Hankou, a national-tide beverage brand that young people love so much! As a "explosive manufacturing machine for the whole network" and as the beverage brand that knows young people best, Hankou No.

2 Factory launched this "Hey Jelly" jelly soda today, hoping to set off a new trend in national beverages, and also hope to create " The new category of "jelly hitting everything" or even "everything can hit" opens up a new category of beverage mix and non-food.

So today we will talk about what new category is "everything can hit"? Why did the second factory in Hankou make jelly? How big is the business of Beverage X Jelly? What is the impact of this move on the jelly market entering the "bottleneck period"? What are the other innovation directions in this market?

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Everything can hit the creative trendy drinks and new products are coming,

Everything can hit the creative trendy drinks and new products are coming,

Create a super experience of soda X jelly,

Create a super experience of soda X jelly,

Unleash the playfulness of young people!

Unleash the playfulness of young people!

As a Guochao beverage brand, Hankou No.

2 Factory will receive attention and discussion from the industry and consumers every time it introduces new products.
This year, the brand will also continue to innovate with an attitude of "persisting in making fun, unchanged for a hundred years".
Le, I hope to play with young people in a young and trendy manner, and arouse their fun attributes buried in their hearts.

Therefore, following the "Selfie Shenqi" aerated juice drink, a workshop with 0 sugar, 0 fat and 0 calories, and a series of oatmeal milk tea rich in dietary fiber, in 2021, Hankou No.

2 Factory will actively expand its product categories and upgrade again to make fun of the unknown.
The exploration of harmony and health extends to the snack mix beverages, and the launch of the new "Hey Jelly" series of everything can be hit.
It is hoped that consumers can not only enjoy the delicious collision of jelly + soft drinks, but also shake them before drinking.
Enjoy the fun of personal creation, DIY exclusive unique taste!

According to the brand, the first new product selects the salted lychee flavor, which combines the sweetness of lychee real juice and the slightly salty sea salt to create a new mix and match flavor; in order to enjoy the Q bombs of the large jelly, the product is specially designed in a large-caliber bottle shape.

Consumers are enjoying themselves.
In terms of packaging, Hey Dong still continues the design of the anthropomorphic retro illustration style of Hankou No.
2 Factory.
The brand's uniform tone is maintained through the fun illustrations of the lychee brother "Fruit Man", and the design of the stickers also adds a lot of fun to the new products, which makes people a second.
Travel to the good time of collecting stickers as a child.

In order to cover a wider range of consumer groups and accurately reach young consumers, Hankou No.

2 Factory chose to deploy sophisticated systems, convenience store systems and other channels.
The first wave was stationed in South China 7-ELEVEN, Zhongbai Lawson, South China Family, East China Family, National Hema, other national convenience stores and stores and other channels will be launched one after another from March.
We hope that multiple channels will work together to detonate new products.

In addition, the brand also revealed to Foodaily that in the future, Hejong will adhere to the concept of "everything can be bumped", using jelly as a medium to creatively mix and match with everything, actively making fun, and creating social topics while also allowing consumers to experience Full of unknown sensory enjoyment~ Imagine such an "atmosphere responsibility", whether it is at a music festival, a party party, a picnic with a girlfriend, an afternoon tea with a colleague, hey jelly will definitely be a proper C position!

So, the second factory in Hankou, which has already swept the entire network with just one Internet celebrity soda, is going to combine soda with jelly this time, and it said that it wants to seize the new track.

What is the idea?

If you want to seize the new jelly track, why does the second factory in Hankou want to create "Hey Jelly"?

If you want to seize the new jelly track, why does the second factory in Hankou want to create "Hey Jelly"?

From what Foodaily learned from the brand about the next planning and arrangement of the Hey Jong series, we know that the second factory in Hankou is well prepared this time.

The ambition to seize the new track is more than just talking! So what kind of thinking is behind this layout?

1.

The mature carbonated beverage market is in urgent need of new ideas and new ways of playing

1.
The mature carbonated beverage market is in urgent need of new ideas and new ways of playing

As we all know, the carbonated beverage market is becoming more mature, but the emergence of sparkling water with 0 sugar, 0 fat and 0 calories has been reversed.
While injecting new vitality into the industry, it also brings pressure and challenges to traditional brands, because brands are in While seeking new growth points, it has to differentiate itself.

Many brands choose to add healthy or functional ingredients, such as adding dietary fiber, probiotics to promote digestion in the intestines, or adding caffeine to provide energy, and use "healthy brands" to attract consumers; but there are also brands that choose to create new tastes through fun To enhance the drinking experience and deepen the emotional connection with consumers.
Hankou No.
2 Factory's new "Hey Jelly" series is the latter, competing for consumers with the characteristics of "new taste, new drinking method, fun and fun".

2.
The growth of traditional giants is hindered, and the 20 billion jelly market X 100 billion beverage market is the ultimate temptation

2.
The growth of traditional giants is hindered, and the 20 billion jelly market X 100 billion beverage market is the ultimate temptation

As one of the categories of snack foods, jelly was introduced to China from Japan as early as the early 1980s.
As an imported product, with its crystal clear appearance, sweet but not greasy taste, it was quickly loved by domestic consumers.
Large and small brands have swarmed, and the jelly market has grown wildly.

According to the "2015-2020 China Jelly Industry Market Supply and Demand Prospects Forecasting Deep Research Report" data, the size of my country's jelly market exceeded 20 billion last year, becoming the world's largest jelly producer and consumer market.
However, it is undeniable that with the continuous upgrade and change of consumer demand, several top brands in the jelly category have gradually fallen into a bottleneck due to lack of innovation, and their growth has been hindered.
Moreover, the entire jelly market is experiencing a cold winter, and there has been no significant growth in recent years.

It can be seen that the market demand has not changed, but traditional products cannot meet the needs of the new generation of consumers.
Such temptation and "dilemma" leave plenty of opportunities and room for innovation for "non-professional" jelly brands like Hankou No.
2 Factory.
Imagine a 100 billion beverage market X 20 billion jelly market.
What kind of exciting sparks will such a combination brand burst out? Will the second factory in Hankou, which has a place in the beverage track, take a share of the market through this new product?

3.
Loyal fans of jelly "indigenous people" and carbonated beverages, a group of consumers with their own playful attributes

3.
Loyal fans of jelly "indigenous people" and carbonated beverages, a group of consumers with their own playful attributes

According to brand research, the loyal consumer group of carbonated beverages is younger, mostly around 1995, they generally like novel and interesting things; and coincidentally, the "indigenous people" who consume jelly are almost this group.
And as they grow up, the main consumers of jelly have also completed the transition from children to young people, and their spending power is very optimistic; especially young white-collar women have become the core group of jelly consumers, and the audience in Hankou No.
2 Factory Highly coincident.

So what kind of label does this group have? We found that they pay more attention to the fun of snacks and are loyal fans of Shiwan.

CBNData's "New Trends in Casual Snacks Report" mentioned in the introduction of the trend of playful snacks that among consumers who purchase Shiwan, post-90s and post-95 consumers have a higher preference for Shiwan, reflecting their preference for snacks.
More attention is paid to their playfulness and interest, especially in various forms such as special-shaped snacks, interesting packaging, novel eating methods, and interesting toys.

In the face of such a group of consumers with their own playful attributes, how can Hankou No.
2 Factory continue to take the lead in this category? This time, the innovative category of "Everything Can Crash" in the Hey Jong series has given us the answer.

To sum up, the new series upgrade of Hankou No.
2 Factory is not only for the differentiated response to the carbonated beverage track, but also for its own youthful attributes to activate the traditional jelly market and open up new products through the combination of cards.
class.
So back to the jelly category, what other innovation opportunities does it have?

Looking at the Japanese market, where should the jelly category go through the barbaric growth period?

Looking at the Japanese market, where should the jelly category go through the barbaric growth period?

With the progress of the times, people's consumption level has improved, consumption concepts have changed, and the demand for jelly has also undergone changes based on the status quo.
Nowadays, consumers are not only satisfied with "early adopters", but are also beginning to pursue spiritual pleasure.
The jelly category also caters to this demand and seeks breakthroughs, resulting in a high-end transformation.
As the birthplace of jelly food, Japan has always been at the forefront of the world in terms of innovation in this category.
Let's take a look with the editor below.

1.
Indulgence type: health is sincere and valuable, and enjoyment is also expensive

1.
Indulgence type: health is sincere and valuable, and enjoyment is also expensive

Kantar TNS’s previous "Four Trends in Food China" pointed out: "Health is valuable and enjoyment prices are high.
Neither can be thrown away.
" 54% of consumers admit that they often eat for the sake of mood, and 34% of consumers Will prepare food for the family/children to make them happy, even if some foods are not so healthy.
The "2020 Global Snacks Trend Report" released by Mondelez in November last year also clearly stated that the "emotions and emotions" carried by Snacking time have become an important driving force for snack consumption.
This consumption trend has been strongly verified during the epidemic, and It was retained in the post-epidemic era.

In the Japanese market as well, the indulgence jelly has always stood firm.

Jelly + coffee/tea.
Pokka Sapporo launched a matcha jelly in the summer of 2018.
You only need to shake it before drinking to perfectly blend the rich Uji matcha with the sweet cream, which covers the bitterness of matcha and the sweetness of the cream.
In 2019, the brand launched another jelly coffee beverage.
The coffee jelly made from deep-fried coffee beans is combined with the creamy jelly with mellow milk and mild sweetness to create this product, allowing consumers to experience desserts Like a luxurious taste enjoyment.

Jelly + alcoholic beverages.
Xueyin has launched a variety of alcohol-flavored jelly, with less than 1% alcohol, for adults to enjoy.
As shown in the product packaging, the jelly is layered up and down, and you can taste different textures and flavors: the upper layer is the orange jelly with Q bombs, the lower layer is the black currant jelly with a smooth texture, and a little rum is added to the whole product.
Rich in flavor, gorgeous and fragrant fruit.

Jelly + soda.
Japanese soda company Dydo Drinco released two new beverages in 2019.
Like Hey Jelly, the product combines the refreshing and stimulating taste of carbonic acid with the Q-bomb texture of jelly and the unique chewiness of coconut, bringing consumers a new sensory experience.
.

2.
Healthy type: balanced nutrition, not only delicious but also less burdensome

2.
Healthy type: balanced nutrition, not only delicious but also less burdensome

In recent years, the consumption direction of low-sugar, low-calorie and low-fat consumption is becoming a new trend.
More and more consumer brands have poured in, filling online and offline channels such as supermarkets and supermarkets, further squeezing the traditional food and beverage market.
And why did these foods catch fire? Behind it is the general trend of contemporary young people's pursuit of a healthy life.

Lawson launched a low-calorie jelly in Japan, and added red and yellow fruits and vegetables, such as tomatoes, grapefruit, etc.
, to help the human body to take in lycopene; at the same time, the product reduces the addition of sugar, so there is no need to worry about excessive calories.
As a meal replacement snack that can be full and easily supplemented with nutrients.

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