Exhibition marketing paint enterprises should "show" what

China Coatings Network
News: In recent years, the exhibition industry has flourished, a variety of professional
coatings exhibition
in the enterprise brand promotion and find partners can play a great role in promoting, and exhibition marketing as an effective way for enterprises to promote new products, expand the market has been more and more attention by
scenture enterprises
After entering May, a variety of
seeding exhibition
will appear one after another,
paint
enterprises are also busy participating in a variety of exhibitions, then paint enterprises should be in the exhibition "show" what to attract the attention of the public and dealers?
with the development of the industry and the maturity of the consumer market, coating products are also transitioning to brand consumption. Consumers choose paint is no longer only to see the price, but to consider the manufacturer's brand awareness, reputation and other factors. In the exhibition site, paint enterprises can focus on the use of exhibits, picture books, staff services, etc. to maximize the display of their corporate image, promote the brand. At the same time, the information channels and networks provided by the exhibition, such as magazines, contacts, press conferences and various industry events held during the exhibition, can become an effective platform for enterprises to promote products and brands.
addition, during the exhibition, coating companies can communicate directly with the target customer in a very short period of time, send product information to specific customers, and observe and collect immediate reactions from customers. Positioning accurat, high efficiency, can receive the effect of doing more with less.
products are the core subject in the whole enterprise exhibition. The main purpose of many companies exhibiting is to review newly developed products in the industry before they are put on the market, and to get their own satisfactory answers. The same is true of the paint industry, professional audience, concentrated customer base, warm and harmonious atmosphere, intensive advertising, almost all of the exhibition has become the enterprise's new products, new technology debut the best platform. New products through placement, jewelry matching, atmosphere creation, etc. , can achieve impact visual effects, to the audience the most direct expression of design concepts, consumer positioning, technical characteristics and so on. Compared with other ways, exhibition marketing greatly shortens the process of new products to market, saving marketing costs.
exhibition is a meeting point for exchange, communication and trade between producers, raw material suppliers and distributors. Professional exhibition is the microcosm of its industry, to some extent is a professional market, enterprises can establish and maintain relationships with stakeholders in the exhibition, based on the overall image of the enterprise in the market. If enterprises can impress the audience in the public relations activities of the exhibition site, it will help to cultivate the potential customer base and the expansion of emerging markets.
to consolidate old customers and expand new business, is an important goal of many paint exhibitors, which can expand the influence of enterprises and products in all aspects. In the exhibition, paint enterprises to the reception of new and old customers, from pick-up, lead, negotiate, solicit opinions should fully reflect the quality and culture of exhibitors, it is best to perfectly display the service level and image of enterprises. Exhibitors close to the venue can also organize dealers, interested customers to visit factories, sample rooms and standard stores, in the most intuitive form to show the enterprise and product style.
In the exhibition there will be a considerable number of dealers and consumers to visit, visitors to exhibits, business opinions and suggestions are often the most direct, the most real, exhibitors can have the opportunity to listen to the views and suggestions of all parties on products and enterprises, in order to improve the overall level of enterprises.
Through the survey and observation during the exhibition, enterprises can collect information about competitors, distributors and new and old customers, enterprises can quickly and accurately understand the latest products and inventions at home and abroad and industry trends, learn from the advantages and strengths of other exhibitors, improve and avoid short, for enterprises to develop the next development strategy, thereby enhancing core competitiveness, enhance the strength of enterprises.
exhibition is the best marketing means of marketing, public relations, advertising and other means of synthesis, through the exhibition to find a customer's cost is only equivalent to one-seventh of other marketing channels. Therefore, paint enterprises should make full use of exhibition business opportunities, do a good job of exhibition marketing, promote the brand, expand the market.