Expect Cantonese-style pre-made dishes to lead the new trend of food

Yang Yue

Facing the reality that the service industry has been greatly impacted by the epidemic, Guangdong has recently released a number of incentive policies and measures, among which "Ten Measures to Accelerate the High-quality Development of Guangdong's Prefabricated Vegetable Industry", which vigorously develops the prefabricated vegetable industry in Guangdong and allows "food and beverages".

Pre-made dishes are convenient and flavorful dishes that combine various ingredients with auxiliary materials, process them into finished products or semi-finished products, and can be eaten after simple processing

Data shows that 22-40-year-old office workers in first- and second-tier cities are the main consumer groups.

In the face of the blue ocean market, Guangdong took the lead in promoting pre-made dishes in an organized and systematic manner in the country.

Looking at the national market, the best-selling pre-made dishes are mostly spicy, and even the pre-made dishes of Guangdong Internet celebrities are mostly heavy-tasting dishes

The biggest highlight of "Ten Pre-made Dishes" is that it established the general direction of promoting Cantonese-style pre-made dishes

Pre-made dishes are essentially standardized pre-mixed raw materials.

Another important significance of developing Cantonese-style pre-cooked dishes is to promote the pre-cooked food culture in the Guangdong-Hong Kong-Macao Greater Bay Area rich in Lingnan local characteristics, and to provide people with a more efficient choice on the basis of respecting the complexity of Chinese food

All in all, "Ten Pre-made Dishes" not only seized the blue ocean opportunity of 10 billion yuan, but also based on the development status of the pre-made food industry in Guangdong Province.

"China Food News" (April 06, 2022 Edition 07)

(Editor-in-charge: Wang Ning)