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A new brain study by the University of Nottingham and Unilever shows that certain areas of the brain control how people feel about taste and aroma, and by activating these areas, fat in food directly affects people's taste.
The cooperative study, published in Chemical Sensing, is the first to reveal that fat in food reduces the ability to move in areas of the brain that process taste, aroma and reward mechanisms that influence consumer perception of taste.the team, led by Dr
Joanne
of the University of Nottingham in the UK, said the findings help the food industry better understand how to produce healthier, lower-fat foods in the future without affecting the overall taste of the food."This is the first study of the brain to evaluate the effects of fat on taste, and it raises questions about why fat emulsizers inhibit cortogenic responses in brain regions and are associated with flavor and reward processes," Hort
said.added: "It remains to be seen whether the inhibition effect affects emotional hunger, satiety and rewards.
”
Johanneke Busch
, a food scientist at Unilever Research and Development Laboratory in the Netherlands, said: "People's enjoyment of food is more important than the flavor of the product, such as its taste, texture and hunger. It's important for us to better understand how to innovate and produce healthy, food that people want to buy. Thestudy a three-year study looked at how consumers' brains responded to changes in fat levels in four different fruit lotions.
12,
experienced tasting testers, using MRI scans, the researchers assessed the effects of different fat levels in the lotion on taste.all the samples were the same concentration and sweetness, but one tasted and did not contain fat, while the others contained different release properties, the team said.Hort
and her colleagues revealed that, despite having the same flavor, the brain regions responsible for taste, such as the body's sensory cortical layer, frontal, mid-leaf and back leaves, showed greater vitality when testing fat-free lotions than fat-containing lotions., they added, it's worth noting that increased activity in these brain regions doesn't necessarily improve taste or reward stimulation.