Expired food has become a new force in the consumer market

3 yuan a can of Nescafé coffee, 2 yuan a pack of Shanghaojia candies, 3 yuan a piece of Jindi chocolate.

Extend new business

Expired food is food that is about to reach its expiration date, but is still within the expiration date, and belongs to the scope of safe food

The temporary food market was originally sold in supermarkets and convenience stores, and extended to new formats, promoting the continuous growth of the industry

In 2020, the total output value of China's snack industry will exceed 3 trillion yuan.

The temporary economy may develop from a niche demand to a brand-new entrepreneurial outlet

Song Xiangqing, vice-chairman of the China Business Economic Association, said that it is expected that in the next three to five years, the food market in the temporary period may attract more capital and operators to intervene, becoming a new force in China's urban and rural food market, as well as stimulating consumption potential and releasing the market.

favored by young people

The domestic temporary food industry is currently in the early stage of entrepreneurship.

The "Report" shows that by 2021, the total number of registered food-related enterprises in China has reached 94, and market competition has intensified

The scale of China's online retail sales continues to expand.

The young consumer group has become the main consumer group of food for the period of expiry, and concepts such as low prices, large discounts, and benefits have penetrated into this group, and the market demand for food in the period of expiry has further expanded, promoting the continuous development of the market

The "Report" shows that the top three factors influencing the purchase of expiring food are: strong discounts (57.

　　There are various types of food products in the period of expiry, covering daily casual snacks, just-needed food, etc.

　　Domestic consumers of imminent food have a strong willingness to consume imminent food, and the features of high cost-effectiveness attract consumers to consume, and they are willing to recommend such cost-effective products to others

　　The data shows that the offline purchase channels of domestic food consumers are mainly from large supermarkets (60.

Food safety becomes the focus of consumers' attention

　　With the development of the temporary food industry, problems such as food safety, over-consumption, and lack of supervision are gradually exposed.

　　Food safety is an important consideration for consumers.

　　With the development of science and technology, the Internet of Things technology writes the shelf life information into the radio frequency sticker, realizes the automatic selection and automatic delivery of expiring food, and improves the safety and delivery efficiency of the expiring food
.
In 2021, the global IoT revenue scale has reached 520 billion US dollars, and the food safety standards in the imminent period will be further improved
.

　　Experts suggest that the management of food in the expiry period should be improved and market supervision should be strengthened
.
Relevant state departments should study and formulate relevant management systems for expiring food, define the time limit for expiring food, and clarify industry access thresholds and business norms
.
At the same time, it is recommended to carry out key supervision on expiring food, carry out special inspections on a regular basis, and strictly investigate illegal activities such as "refurbished and sold expired and expired food"
.

　　Consumers should pay attention to check the production date, shelf life and other key information on food labels to ensure that the products are within the shelf life
.
If you find a false production date, shelf life or sales of food beyond the shelf life, you should take the initiative to report to the market supervision department
.

　　Experts remind consumers to try their best to choose regular supermarkets or stores before buying expiring food, and do not choose unlicensed stores or stalls
.
Food packaging should be inspected to ensure that there is no damage, bag swelling, air leakage,
etc.

　　(Comprehensive arrangement by Gao Na)

　　"China Food News" (08 edition on March 22, 2022)

　　(Editor-in-charge: Gao Na)