Food overpacking disregards the "face" of the "in" is annoying.

Original title: food overpacking regardless of the "face" of the "rizi" annoying
there is such a promotional film: a brand called to meet the needs of high-end people, launched a commercial small cans of packaged tea. In order to pursue the ultimate canning experience, the research and development team after tens of thousands of experiments, at great expense to create a so-called "tearing can make people happy physically and mentally" plastic seal. According to research and development personnel, consumers tear the film when the smooth degree and tear open how to avoid noise and other factors they have taken into account, can be seen the business of a bitter.
it is understood that the brand's tea box selling price of about 1000 yuan, each box has 20 small cans, the net content of each small can is only 4 grams, so calculated down to 5000 yuan per kilogram of tea. Although the business hit the "master production" "supreme" and other names, but still make people feel flashy. Regardless of the quality of tea, the industry rough estimate, this small can of tea a box of light packaging a cost is not less than 200 yuan. The brand's high-end range is equipped with small cans more refined, there is no shortage of gold leaf and other expensive materials, coupled with leather gift boxes and other costs, its high price is not surprising.
The definition and cause of excessive packaging
packaging supplies too much, excessive weight, too large volume, too high cost, too gorgeous decoration, too beautiful rhetoric, etc. , are excessive packaging. Hu Guangwei, a researcher at the Sichuan Academy of Social Sciences, pointed out that at present, the State Administration of Quality Supervision and Inspection issued the "Restriction of excessive packaging requirements for goods - food and cosmetics" provisions, as long as the packaging clearance rate, the number of packaging layers, packaging costs as a proportion of the price of one of the three indicators is not qualified, it is excessive packaging. However, this national standard does not explicitly require the material of the packaging and whether it is recyclable, nor does it specify the penalty criteria, and contains a very limited range of goods.
" a small can of packaging tea is drilling such a policy hole, although the number of packaging layers and gaps are in line with national standards, but packaging materials and recycling rate is unregulated, so a toss is higher than before the cost! Relevant industry insiders pointed out.
zhu Danpong, a commentator on China's food industry, said that after the central government issued eight regulations, subject to changes in the macroeconomic situation and policy adjustments, the phenomenon of overpacking of food has abated, but the effect is not obvious. Although many gift boxes or sets take more streamlined packaging or lightweight materials, many goods also use transparent materials packaging, but overpacking of health care products, tea, alcohol and other goods still exist in large numbers, there are some seemingly simplified, but more wasteful new trends.
, assistant president of Gaozheng Group, told reporters that the excessive packaging of food mainly exists in moon cakes and gifts, to curb excessive packaging and recycling of packaging waste responsibility should be the main body of producers. Mooncake overpacking has improved today, but manufacturers are not designing to be environmentally friendly and simplify packaging. Because of the niche economy and the advent of the era of personalization, manufacturers' production costs are basically transparent, at this time only fashionable and novel packaging can attract the attention of consumers, in the process of excessive packaging phenomenon is difficult to avoid. "The reason for this is that manufacturers are tempted by high profits and our policies and regulations are not completely transparent." Tan added.
traditional consumption concept needs to change
reporters found that there is also a view that excessive packaging should also depend on the use of, if as a gift to send people, excessive point of no just right. "China is a state of etiquette, like to give gifts, face must pass." Those who hold this view are not in the minority, and they see it as inextricable to the traditional customs and the idea of courtesy throughout China. In fact, otherwise, jinyu outside is beautiful, but the contents of the packaging is general, is not counterproductive, resulting in waste?
"I think things should improve in the future, but it will take time, as the whole new generation of consumer attitudes changes and the country's overpacking of food is tightly controlled," he said. "Judampon is optimistic about curbing overpacking of food.
pointed out that with the change of consumer consumption habits and the promotion of environmental protection concepts, excessive packaging will also cause consumer disgust. At the national level in the formulation of rules should be strengthened to further refine the norms, at the same time enterprises must follow the trend, make corresponding adjustments.
does simplifying packaging mean ugly and backward? Not. Taking the new packaging of Haagen-Dazs, an ice cream brand with more than 50 years of history, for example, designers have abandoned the previous gold, black and white colour scheme and replaced it with a colorful, graphic and minimalist new packaging designed by design consultancy Love Creative, with a deep fuchsia tone and a multi-coloured scheme for different ice cream flavors, designed to appeal to "millennials" and are now the best in peer packaging.
These patterns are "simple but not simple" and are products from 13 designers from around the world who have tasted 46 Haagen-Dazs flavours, reflecting different tastes with emotions and vocabulary, and then providing each artist with a summary so that they can design custom patterns for different tastes. The new packaging is aimed at young people, "we want to simplify everything, make the product look more vibrant and environmentally friendly, more minimalist and modern, and say goodbye to the Hagendas packaging of the past." "Love Creative executive creative director David Palmer said. It is not difficult to see, as long as willing to think, brain, in the creative efforts, do not need to waste packaging materials can also win the favor of consumers.
Packing calls for innovation and new industry standards
Shanghai University of Finance and Economics e-commerce research center director Lau Yuling told reporters, with the rise of e-commerce, fruit, fresh and other food delivery areas have not yet clear national standards, local regulations or guidance documents, the lack of excessive packaging standards is still a universal problem. Fresh e-commerce because of specific preservation and damage prevention requirements, the need for insulation isolation and other packaging, in terms of their own experience, basically not seen, but sometimes consumers do not like fruit (such as apples) on the small label. This small label often affects the convenience of eating.
33 of the Food Safety Law stipulates that containers, tools and equipment for the storage, transport and handling of food shall meet the special requirements of temperature, humidity and so on required to ensure food safety. Experts believe that hot dishes after meals, to maintain a storage environment above 60 degrees C, in addition to maintaining a better taste, but also effectively prevent the growth of bacteria. In order to ensure the food safety of the distribution chain, and in response to the requirements of the newly revised Food Safety Law, the constant temperature of 60 degrees C is one of the core design ideas of the new takeaway box. Based on this, in early 2016, "Hungry" and Shanghai Xun mainland Boxun Food Safety Research Center cooperation, launched a new takeaway box research and development work, in the forefront of industry reform.
according to the introduction, "hungry" the introduction of the thermostat takeaway box is the industry's first, the use of spontaneous heat mode, the box body is covered with excellent thermal conductivity of carbon fiber heating film, connected to portable power supply, can be in 15 minutes from room temperature to 60 degrees C. Subsequently, the intelligent temperature control element will be heated film into a warm state, ensuring food safety.
Lau Yuling pointed out that he appreciates the "box horse fresh" for the design of packaging and the delivery man for the direct recycling of the box, conducive to environmental reuse, in line with the concept of circular economy development, but only if the box horse set the delivery range, and is their own delivery. "This could serve as a trend to curb overpacking of food." Mr Lau said.
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the use of goods should always be attached only to itself, and commodity packaging is only an auxiliary tool to reflect the value of goods. For food, the greatest significance of packaging is to isolate external pollution, keep food clean, easy to transport and carry, etc. , some special food packaging can ensure that the food remains unchanged for a certain period of time, such as vacuum packaging, refrigeration and so on. If you put aside these basic functional requirements, the pursuit of food overpacking, it will be upside down. On the one hand, excessive packaging will produce great resource consumption and waste, resulting in environmental pollution, on the other hand, consumers will be attracted by the appearance of food packaging, while ignoring the quality requirements of the purchase of food itself. Therefore, in the food packaging consumption guidance, all links still need to work hard to get rid of the impact of excessive packaging. (Yang Liu)