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    Home > Food News > Food Articles > Food should not be marked "for a certain group of people"

    Food should not be marked "for a certain group of people"

    • Last Update: 2020-09-18
    • Source: Internet
    • Author: User
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    The market is becoming more and more hot "zero add", "a certain group of people dedicated" and other food, to stop such promotional terms. On August 26, the Measures for the Supervision and Administration of Food Labeling (Draft for Comments) officially ended after a month of public consultation on the website of the State Administration of Market Supervision. Among them, the provisions that caused a lot of heated discussion among netizens are "food shall not be marked with zero addition and other words", "general food labels shall not emphasize the suitable for specific groups of people" and so on.
    Measures for the Supervision and Administration of Food Labeling (Draft for Comments) for public consultation, it is clearly stipulated that food shall not be marked with the words zero added, no addition, etc., which has been generally recognized by the public. Because people with a little common sense know that in the modern, large-scale food production industry, it is impossible to achieve a complete absolute "zero addition", "no addition", not to mention many additives are in the process of food production.
    But another situation that has been overlooked by many people is that many food manufacturers prefer to label or imply that their products are suitable for certain groups of people, such as "children-only," "old-age-only," "pregnant-only," "diabetic-specific" and so on. If some food enterprises to their own products labeled "zero add", "no add" is to fool all the consumer groups, then on the product label "a certain group dedicated", then there is precision marketing, that is, "precision gimmick" meaning, its deception is higher.
    labeled "a certain group of special" on the food packaging gives the impression that the food is specifically developed and produced for a specific consumer group, with a certain attribute suitable for that particular consumer group. For example, children-specific foods, consumers will think that it contains higher nutritional content, but also more safe; In the vast majority of cases, however, this is only consumer wishful thinking, if you look closely at these labeled "a certain group of special" food ingredients list, nutrition table, it is not difficult to find its ingredients from nutrients to nutrients, and ordinary food there is no essential difference. Moreover, the so-called "a certain special" food, the current country also does not have relevant standards and basis, can be said to be entirely by the business self-talk.
    food label is an important way for consumers to obtain food-related information, and its authenticity requirements are also the protection of consumers' right to know. Consumers in the purchase of food, but also more rational, do not be food packaging on the "a certain special" fool. At the same time, more look forward to food production enterprises as soon as possible to improve, improve, standardize their product packaging, so that the above label legal compliance, do not wait for the ticket to come to improve.
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