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China Paint Network
News: Recently, "Chinese tourists in Japan to buy rice cooker toilet lid bag into a sought-after goods" once again set off a wave of public discussion, foreign brands by more and more people's attention, which is a strong impact on China's local brands.
coatings enterprises
want to break out, improve product quality has become a top priority.
quality has always been one of the most important concerns of consumers.
paint
as an integral part of home life, its quality issues related to the health of each family. Poor quality paint supplies will break down formaldehyde, easy to break down aromatic amines and other harmful substances, these substances long-term contact with human skin, not only will cause a variety of diseases, serious may also cause cancer. Quality is therefore critical, both for consumers and for business development.
consumers can be described as the food and clothing parents of enterprise manufacturers, if the basic needs can be protected, what development? That's one reason foreign brands are so popular. There are even people not far away to buy, just to buy health and peace of mind. Therefore, paint enterprises should study foreign brands, first do a good job of quality, and then constantly consolidate their own strength, will have enough competitive capital.
Now people's living standards have made a breakthrough, the level of education has also been improved, in the well-off level of our pursuit of products no longer only focus on price, for the emotional needs given by products are more consumer concerns. For consumers, the brand is no longer just a name, a symbol, not only on behalf of product quality, but also has some special symbolic significance. Brand to give the product some human feelings, so that consumers through the brand's consumption of products to feel the emotional factors contained in the brand and resonate, get emotional psychological satisfaction. Even if the audience many foreign brands, is to fight psychological warfare, into the hearts of consumers, causing consumers to resonate and participate in the purchase, to achieve the long-term development of enterprises.
good value for money is a kind of psychology that everyone will have when they consume, which knows no borders. Then we will find that many foreign brands are cheaper than local Brands, which is one of the reasons why Chinese people are so keen to buy Chinese goods from overseas. Of course, this is indesoly related to China's export tax rebate policy.
Another reason is that many local home products high imitation of foreign products, the price is also raised a lot, product specifications, quality, material selection and other aspects are not guaranteed, which is undoubtedly an injury to consumers, so that the credibility of the product has doubts, which can be seen difficult to develop.
therefore the price to meet the taste of the public, if the paint enterprises do high-end products, the price is also high-end, then the quality, process also need to correspond, so that there will be a market.
is the so-called confidante to know each other can win a hundred battles. Enemies, opponents will always have us worth learning, learn from the place, so when faced with the strong invasion of foreign brands, paint enterprises do not passively slow down, need to avoid short, from the details to do a good job of their own, do not forget "food and clothing parents", to quality first, will be able to achieve the final victory!