Foreign home alligators rob the beach Hainan building materials home market who is the main floating?

China Paint Network
News:
is located in Haikou City Coconut Sea Avenue, the total development volume of 600,000 square meters of Xiyingmen building materials furniture living square is in full swing construction, is now in its infate, and shouted out to build Hainan "most living, most home" integrated business slogan. As a home, Mick Mei home after another large-scale building materials home brand, Xiyingmen's presence shows that our province building materials home market in the reshuffle at the same time, more and more to brand, high-end and international direction of development. At the same time, in the face of foreign home alligator beach, the local home market brand awareness has also been awakened, calmly confronted, and strive to grow their own. The future Hainan building materials home market who is the main floating? Local stores urgently need to upgrade during New Year's Day, in Haikou City, Dongsha Road, Bailian furniture square quietly opened, and the new Xiyuan private square is opposite it, the two squares look at each other as if "silent." On the morning of February 4th, the reporter walked into Bailian Furniture Square and found that, although all kinds of furniture were arranged neatly, they were mostly domestic low- and middle-end furniture brands. The shop is a little deserted. Similarly, xinxiyuan private square is not lively, and some furniture on the first floor is also casually placed, looking like a "farmer's market." At present, Haikou building materials home square in addition to these two, there are Wanjia, IKEA, Huashen International, Yong'an, Runyuan, City West, China, Jinshengda, Yahao, Dongyang, in addition to Wanjia, Guo and Jinshengda, other operating area is small, supporting facilities are not perfect and incomplete categories, it is difficult to achieve a "one-stop" purchase of market demand. The main reason lies in the lack of effective planning and guidance, resulting in unreasonable store layout, small scale of construction, not strong specialization, low level of service, lack of high-end brands and other issues. With the growing prosperity of Hainan real estate industry, Hainan building materials home industry really need to upgrade from the "one street" type of development model to a professional, international large-scale home market model. Foreign brands to make big cake "in recent years, Haikou and even Hainan building materials furniture market development speed is very fast, but the market is not rich, high-end brands or the current local industry blank point. Zheng Fuqing, deputy general manager of Hainan Hyundai American Investment Co., Ltd., said. Reporters have interviewed a number of industry insiders, they generally believe that foreign first-line brands stationed in Haikou, not only enriched the industry, but also for Haikou building materials home market injected fresh blood. Like actually home, Mick Meijia and other brand furniture stores into Haikou, there is no low-cost cut in, but in the face of high-end consumers, trying to make the market cake bigger, so that the home market more active. However, here can only buy branded home products, can not yet achieve building materials, furniture, decorative materials, such as "one-stop" shopping. The appearance of Xiyingmen is expected to change this pattern, after its completion will become Hainan building materials, furniture, lighting, softwear and other categories of general agent base and brand general agent incubation base. Re-shuffle activation of the market since last year, Xiyingmen building materials furniture life square stationed in Hainan has been the news of the industry has been concerned, and triggered a wave after wave of hot discussion in the industry. In Hainan building materials home industry sporadic loose status quo, the main foreign import brands of the arrival of the Magpie Gate, or will trigger the Hainan building materials home industry reshuffle. For Hainan consumers, more and more fierce competition in the industry will bring them a better shopping environment, more transparent prices and better service. "We are not worried about the arrival of such large brands as Xiyingmen and Actually House, but feel that we can achieve misplaced operations, with different positionings. Such a market can be more abundant, in order to meet the needs of consumers at different levels, but also to promote our awareness to continuously improve the level of service, pay attention to brand awareness, optimize the shopping environment, promote the whole market to a healthy and orderly direction. Haikou Wanjia home decoration square related to the person in charge told reporters.