From attracting traffic into the store to delivering meals to the table, how does the robot "Combo Boxing" in the Cheetah Mall help the business of Xianhezhuang to become more popular

According to recent data from the Ministry of Commerce, China's consumer market continues to show a steady recovery.

In the spring breeze of Beijing Daxing Joy, Chen He and others invested and founded Xianhezhuang.

In the early days of the robot's employment, through the drainage game of vouchers, the robot added nearly 20 customers to Xianhezhuang in a single day, of which nearly 80% came from consumers brought by the robot from other areas and floors

Nearly 20 tables of customers are increasing each day, how does the robot "brother" help businesses to drain traffic?

Xianhezhuang is located on the 5th floor of the shopping mall.

50 cheetah shopping mall robots are distributed in the core positions of passenger flow on each floor of the shopping mall, such as doorways, elevators, escalators, popular stores, and halls.

In terms of effect, the robot has just been on duty for the first week, and the conversion rate of voucher code scanning has exceeded 80%.

Draining traffic on each floor through Cheetah shopping mall robots is only the first step.

After the customer orders, the lucky leopard can also be transformed into a strong and physically strong "brother to pass dishes" to deliver meals to the customers

From the perspective of revenue and customer unit price, from the introduction of traffic into the store to the recommendation of dishes to the delivery of meals, the multi-service cooperation of Leopard Big Screen and Lucky Leopard can make the vouchers efficient at the average customer price of 125 yuan in the store.

　　It can make money and save money, attract new customers and retain customers.

　　In addition to interesting marketing linkage to help merchants make money, robots can also help merchants save money by reducing costs, economical delivery, service standardization, traffic private domain, management data and other aspects, bringing more surprises to the business growth of merchants

　　In terms of saving money for merchants, from the perspective of marketing costs, compared with the common cash leasing model of other robots, the cooperation method of robots and vouchers in Cheetah Mall is more cost-effective

　　In this process, front-line employees can also be freed from repetitive and complicated basic work, and waiters can spend more time on humanistic care and consideration for customers, and strive to improve their service skills to bring more warmth to customers.

　　In terms of service standardization and traffic private domainization, Zhaocaibao can broadcast member discount information during the meal delivery process.

　　At the same time, through custom Q&A and industry Q&A configuration, Lucky Leopard can also tell the stories of Xianhezhuang’s meals, promotions, brand culture and other stories to customers according to customer needs, attracting more customers to dine, and forming a positive impact on the store.

　　After the customer leaves the store, by analyzing the visual data such as delivery times, high-frequency query statistics, and dish preferences, Zhaocaibao, as an "operational think tank", can make the business more "evidence" to rely on

　　Robotic Lego-style solution, 360° to help catering merchants convert consumption recovery dividends

　　The combination of "Leopard Big Screen + Lucky Leopard" is just a microcosm of the solution for catering merchants created by Cheetah Mobile on the basis of the shopping mall robot network
.

　　Statistics show that Cheetah Mobile has established the industry's largest robot network in shopping malls.
Up to now, it has landed in 41 core cities, more than 1,200 shopping malls, and more than 12,000 robots are on duty, reaching an average daily passenger flow of more than 60 million person-times
.

　　On this basis, through the linkage with the invested Orion Star, the introduction of the recruitment robot Leopard Xiaomi mini, the restaurant marketing service robot Zhaocai Leopard, etc.
, can provide businesses with three-dimensional forms such as public domain drainage - private domain interception at the door - food delivery to the table, etc.
One-stop service
.

　　Merchants can flexibly select and allocate the input of different robots based on the business growth needs of different stages, like putting together Lego blocks, to achieve stable and efficient business growth
.

　　Among the different forms of robot combination solutions, the efficient on-site drainage of the shopping mall robot leopard big screen + the recruiting robot leopard mini mini is also widely recognized by merchants
.

　　Especially the Leopard Mini mini, compared to manually soliciting customers, it is more efficient to walk back and forth and solicit by voice, and the experience is more convenient and friendly
.
Once the customer stops, it can guide the customer to pay attention to the signature dishes, discounts and other information on the screen, coupled with the recommendation of the waiter, and human-machine collaboration, which can greatly increase the probability of passing customers entering the store
.

　　In Shenzhen, I worked at Yunshan Xiaodu, a hot pot restaurant, and was responsible for the Leopard Xiaomi mini who was responsible for attracting customers into the store at the door, and the effect was quite recognized
.
According to the feedback, "I have been there a few times, and every time there is a group of people in front of Leopard Little Secret Mini mini, and even those who are dancing square dances are attracted
.
" At the same time, relying on the robots in the shopping mall to put vouchers, the average daily average of the robots is The two stores of Yunshan Xiaodu have added nearly 10 customers
.

　　In Changsha CapitaMall Center, the newly opened Qiuer Pickled Cabbage Fish, with the help of this solution, added nearly 100 new tables of customers in a single day.
.
.

　　With the powerful service and intelligent interaction capabilities of robots, in the process of putting merchant vouchers into stores through robots, consumers have gradually established the cognition of 50% off food and drink to find robots in Cheetah shopping malls
.

　　In the case of Xianhezhuang, there are many customers who have purchased coupons through robots, and are attracted by the vouchers of Xianhezhuang at the dinner time, and then place an order again
.

　　While customers are getting more and more accustomed to shopping for robots to buy vouchers for consumption, it has also further attracted more merchants to choose robots to obtain new business growth.
As a result, robots in Cheetah shopping malls have also opened up and gradually formed a positive cycle that helps merchants grow their business.

.

　　With the continuous release of consumption recovery dividends, the robot's series of intelligent services, combined with the placement of vouchers on robots, can effectively stimulate shopping mall customer consumption and help merchants grow their business
.
In the long run, Cheetah Mobile has gradually accelerated the digital upgrade of catering merchants through services such as robot marketing, delivery, membership acquisition, and data management, and promoted the supply-side reform of the catering industry and the quality and expansion of the entire service industry
.

Responsible editor: Zhao Yangyi Review: Zheng Ying