Functional cosmetics are also insured, how can "drugs and cosmetics" be sold under the new supervision?

Reporter|Xie Xin

During the China Beauty Expo, for the brand of functional cosmetics Keonis, Baiyang Pharmaceutical and Evergrande Insurance announced the launch of China's first cosmetics functional liability insurance
.

After the promulgation and implementation of the new "Regulations on Supervision and Administration of Cosmetics" in 2020, the management of functional cosmetics-commonly known as "cosmeceuticals" will be further regulated
.

To put it simply, vague expressions of "cosmeceuticals" are no longer allowed, and claims for efficacy will require clear human body, literature and other evidence
.

According to the "Insight Report on Brands and Core Ingredients of Medical Research Institutes" released by Tmall International, the market size of China's national medical skin care products industry reached 13.
55 billion yuan in 2019, with a growth rate of 32.
3%; but in terms of penetration rate, China was only 5.
5 %, far below the world average of 10.
3%
.

In addition to the late start, another reason is that China's functional cosmetics market is mainly online, and the offline market based on professional pharmacies is still in an earlier stage of development
.

Baiyang Pharmaceutical also recently officially launched the country's first commercialization platform for functional cosmetics, cooperating with more than 10,000 professional cosmetics chain stores offline.
It is understood that it is expected to build 500 drug + functional cosmetics stores with core pharmacies this year
.

       The lack of professional offline sales channels is also one of the reasons why domestic functional cosmetics are mainly sold online
.

       Li Zhenyu said that Baiyang Pharmaceutical's functional cosmetics commercialization platform hopes to help brands avoid problems such as high public domain traffic costs through brand medicalization, marketing specialization, and channel functionalization, provide offline experience, and integrate online and offline purchases.
Pattern
.

       In fact, in addition to channel advantages, the regulations on cosmetic efficacy claims also require that functional cosmetics need to carry out product efficacy clinical trials in the future, but for imported cosmetics brands or some domestic cosmetics companies, they lack domestic hospital clinical resources and development.
Experience in efficacy clinical trials
.