Furniture market ups and downs Dealers are struggling

China Coatings Network
: From last year, China's furniture dealers' profits have been greatly reduced. Industry insiders said that high product inventory, oversupply in the market has become the main reason affecting the profitability of furniture dealers, and increasing the number of customers has become an effective way to increase sales in furniture stores.
2014, furniture sales market ups and downs, as a furniture dealer, on the one hand to bear the dual pressure of the market and the store, profit margins are increasingly narrow; On the other hand, because consumers tend to be more rational, market competition is more intense, so many regional dealers are in trouble, always in a choice, time after time to try.
reporter learned that furniture dealers generally believe that peer products competition is serious, store rent, staff costs increase, manufacturers support is not enough, store surplus scattered passenger flow is the main factor affecting profitability. One furniture brand dealer, who did not want to be named, said: "The decline in corporate profits in 2014 was mainly due to increased competition for peer products and oversupply due to oversupply. In addition, as the economy has declined, people's willingness to spend has declined, and their own management has been weak, leading to a decline in profits. "
in response to the market downturn, most furniture dealers have chosen to improve sales services and seek support from manufacturers to maintain their operations. And by doing promotional activities to deal with the proportion of market sales is decreasing, indicating that dealers have gradually realized that homogenized promotional activities have not played a good role in attracting consumers. Some people in the industry believe that the key to enhance store sales is to increase the value of customer orders, not only to ensure the number of customers entering the store, the number of customer transactions, to enhance customer unit prices is also a very important way, which tests the overall comprehensive strength and ability of store management.
addition, store staff must strive to improve personal ability and quality, because young people are inexperienced, high expectations, it is likely that due to inappropriate speech, low level of business and the loss of potential consumers. Therefore, good talent off, service, after-sales to get up, customer satisfaction as the standard is very necessary.
China Light Industry Crafts Import and Export Chamber of Commerce said that in the future, in the furniture sales market, dealers still have to find more of their own problems, hard work, adjust good thinking, more research how to better occupy the market. At the same time, furniture manufacturers should also give more support to the old dealers, dealers should also interact with each other more. Only when all links understand each other, are inclusive of each other, and strive to create a good environment, can we achieve win-win results.