General Administration of press, publication, radio, film and television of the people's Republic of China

Source: xinhua.com.cn on June 21, 2013, in view of the problems in the newspaper advertising market, such as the nonstandard advertising business behavior and the false and illegal advertising content, the State Administration of press, publication, radio, film and television recently issued a notice requiring further strengthening the management of medical advertisements published in newspapers and periodicals, and the publishing units of newspapers and periodicals should focus on checking and rectifying the medical advertisements published in disguised form Among them, the newspapers and magazines shall not introduce and promote drugs, health food and recommend doctors and medical institutions in the name of popularizing scientific knowledge, expert consultation and publicity According to the notice, no advertisement contents such as address, telephone number, contact information, etc shall be included in the reports of special interviews of relevant persons and special topics of enterprises published in each newspaper; no advertisement about the goods, services and their producers and operators shall be published in the same media at the same time when the relevant articles are published; the words "advertisement" shall be marked in an obvious position when the advertisements are published, and no news report shall be made The form of advertisement shall be published; the news collection and editing department and its staff shall not operate or represent the advertising business of the unit, and the reporter shall not undertake the advertising business in the name of interview The notice points out that the president and the editor in chief shall be responsible for the legality and correct orientation of the advertisements published by the newspapers and periodicals If serious problems arise in the advertisement publishing due to the publication of false and illegal advertisements and bad advertisements or the abandonment of the right of final adjudication of advertisements, the competent unit of newspapers and periodicals shall investigate the administrative and economic responsibilities of the main responsible persons All newspaper and periodical publishing units shall earnestly implement the "one vote veto system" of advertisement reviewers, and advertisements without examination by reviewers shall not be published     The relevant person in charge of the Department of press, publication, radio, film and television of the State Administration of press, publication, film and television said that the competent administrative departments of press and publication at all levels should further strengthen the examination and reading of the contents of medical advertisements in newspapers and periodicals, give warning and warning, circulate a notice of criticism, etc to the press and publication units found in the monitoring of the relevant departments that do not implement the regulations on the examination of advertisement release and lead to the high rate of advertising violations, and deal with the unclear rectification effect Explicit media asked the industry and Commerce Department to stop its advertising rights The competent administrative departments of press and publication at all levels shall further strengthen coordination and cooperation with relevant departments, assist the industrial and commercial departments in investigating and handling the press and publication units that publish serious illegal advertisements, and form an effective joint force of comprehensive supervision.