Gold nine silver ten meet the rate cut paint industry or usher in a harvest season.

China Coatings network
: in a blink of an eye, August is soon over, meaning that the annual "golden nine silver ten" golden period is coming. Every year, the gold nine silver ten, all walks of life will do their homework, the use of the Mid-Autumn Festival and National Day two festivals to launch a variety of preferential policies, go all out to achieve the highest sales performance of the year.However, this year, with the introduction and implementation of various national environmental protection policies, coupled with the impact of the new normal of China's economy, the real estate industry and furniture industry have suffered a strong impact. In the lower reaches of the industrial chain of the
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coatings
industry, in the face of the real estate and furniture industry both decline in the situation, some
color enterprises
development of a wave of three folds, the gold nine silver ten market is not optimistic.In the first half of this year, the overall growth rate of the coatings industry was only 0.9%, the first time and significantly lower than the already slowing GDP growth rate;It is not easy to survive the first half of the paint industry ushered in the building materials home market in the traditional off-season July and August, affected by the upstream industry, the paint industry handed over the sales report card, good or bad is naturally self-evident. Now, gold nine silver ten is coming, all walks of life stupid move, some paint dealers actively prepare for war, thinking about how to work better in the gold nine silver ten so as to pull the momentum; Just as everyone was bewildered by the current paint market, the central bank had good news.On the evening of August 25, the Central Bank announced that it would cut the benchmark interest rate for RMB loans and deposits of financial institutions by 0.25 percentage points from August 26, 2015, and implement a targeted reduction of 0.5 percentage points from September 6.Some people pointed out that the policy of cutting interest rates is not entirely aimed at the property market, but for home buyers, in the face of the central bank's continued interest rate cuts, or will greatly increase their enthusiasm to buy. This is in the real estate industry downstream of the paint industry, is undoubtedly a good thing.Can the "Golden Nine Silver Ten" alone subvert the first half of the paint market?Gold nine silver ten, is actually a concept of time, can not guarantee that all industries in these two months can hand over satisfactory sales report card, it is used by the property market to describe the annual sales season of the lingua franca, because in the traditional agricultural society, September and October is the agricultural harvest season, people have a comparison Abundant, and into the modern society, September and October have two national holidays, this time people's consumer psychology is relatively loose, so many properties will choose to open in these two months, constitute a relatively high purchase rate compared to other months, thereby promoting the "golden nine silver ten" phenomenon.And this year, affected by the new normal of China's economy, real estate turnover in the first half of the overall downward trend, home improvement building materials market is all the way down, some tu enterprises have been seriously hit, confidence is blocked, not optimistic about the upcoming gold nine silver ten market.It is understood that in July 2015, the National Building Materials Home Index (BHI) was 99.84, up 0.52 points month-on-month and down 8.06 points year-on-year. National building materials and home stores above the scale of July sales of 92.51 billion yuan, up 0.80% month-on-month, down 12.95% year-on-year. Cumulative sales in the January-July 2015 period were 590.5 billion yuan, down 7.08 percent year-on-year. Building materials home market cold, so that some paint enterprises on the gold nine silver ten market trends have concerns.More importantly, people's consumption attitude is increasingly rational, but also some paint enterprises on the gold nine silver ten market confidence is not enough reason. "Golden nine silver ten" is an important marketing node for many industries, but because in the severe market situation, the paint industry's promotional activities become more and more normal, originally wanted to do activities to attract consumers, but did not expect the "festival" frequently but consumed the consumer's enthusiasm to buy.All kinds of adverse factors, so that many paint companies have said that the value of gold nine silver ten is no longer as good as in previous years. However, there are also some paint companies said that the first half of the property market turnover is generally in a downward trend, but since July, the real estate rebound is obvious, and the arrival of gold nine silver ten may be able to real estate rebound on the basis of the icing on the cake, to save the paint industry market.