Golden Week Nan'an City, Fujian Province, home improvement building materials market heating up.

China Paint Network
News:
in the past "11" Golden Week, Fujian Nan'an City, home improvement, building materials manufacturers have launched preferential activities, greatly profit, attracted the attention of many citizens, the number of home improvement companies and sales have also increased, the original is heating up the home improvement market to the climax. And the home improvement market "hot", to a certain extent, also led to the sales of building materials market. Industry insiders said that although the home improvement building materials market golden week has warmed up, but as a service industry home improvement building materials vendors, in the economic depression environment, should continue to put good quality, and strive to improve the service awareness and level of merchants, "training internal skills" waiting for the next wave of boom. Homewear company sign-off volume and last year flat as early as the Start of the Golden Week holiday, most of Nan'an brand home-care companies have launched a variety of preferential activities, with a view to setting a record high, "sign-off gift" "free design fees" "star service" ... A variety of events started the Golden Week promotional war. Recently, the reporter visited to learn that the brand home wear company during the Golden Week sign-off volume and last year basically the same. "During Golden Week, employees are indeed busier than ever, receiving customers, going to the site to measure the room, design, etc., and the overall sign-off situation is good, exceeding the company's expected target." Liu Hao, design director of Nan'an Artisan Decoration Co., Ltd., told reporters that although the overall situation of the company's Golden Week signings is good, but only the same as the same period last year. Uniquely, according to Nan'an Star Art Decoration Co. , Ltd. design director Jiang Weifeng introduced, during the Golden Week into the shop to consult the design and decoration of the owners are not in the minority, there are some owners directly signed, but the number of signatures compared with the same period last year there is a small gap. "Star art decoration 'second good Chinese home furnishings' since its inception, has achieved good results, but because customers in the 11 period of tourism, vacation demand is generally higher than the need for decoration, so the real sign-off of customers less." In addition, the head of South Anwar's taste decoration also said that during the Golden Week, the company's sign-off situation is basically the same as last year. Home market heating up significantly and home improvement market is different, Nan'an building materials market during this Golden Week, but there has been a substantial warming. Such as pre-festival ideal furniture city, Win home, United flooring and other building materials store discounts, gift bags, sweepstakes ... Various activities have undoubtedly attracted the attention of a large number of consumers, bringing considerable traffic to the store. Ideal Furniture City Manager Chen Chunlan told reporters that during the 11th long holiday period, the traffic of Furniture City increased a lot compared with previous months, sales performance compared with the same period last year increased by 30%. "Because the National Day during the wedding, relocation category of consumers, so the furniture sales situation is relatively good. And among them, to redwood furniture is the most popular. ""We have also done enough work in the publicity of the community, such as the urban area of Zhongjun, zhong-energy-saving, Yuandye, Nisso New Town and other properties, we have arranged a special team to carry out publicity." Referring to the ideal furniture city achievements of a reason, Chen Chunlan said, in addition to their own publicity, old customers with new customers is also a good achievement of furniture city performance. "Our stores were selling well during Golden Week, and after a rough count, we're up nearly 20 per cent on the same period last year." Mr. Chen, the head of a home store in the city, said this had eased the demands of this year's task to some extent. In addition, the reporter in the visit found that in the increasing activities of the environment, consumers choose home improvement companies or building materials products are more rational. United Win home related person in charge told reporters that this year, consumers in the purchase of furniture, the price sensitivity is higher, will pay more attention to the purchase of cost-effective products. "Today, consumers will value affordability, not luxury, fashion, but higher quality and low price products." In the consumer buy increasingly rational, while facing the cold impact of the market, the head of each assembly company said that the most important task at present is to do their job at hand, good quality, improve service quality and service level.