Grassland frozen chicken: one yuan per chicken entering Guangdong, smashing the frozen chicken market in Guangdong

Introduction: new page 1 prairie frozen chicken one yuan into Guangzhou HVT from 9th, some supermarkets in Guangzhou sell Inner Mongolia green bird chicken HVT new express at low price three days after every week (reporter Ren Huiliang) following Yili, Mengniu and prairie little sheep, Inner Mongolia Prairie Xingfa Co., Ltd., China's largest prairie meat food producer, also announced a large-scale entry into the South China market Guo Ruijin, executive vice president of the company, announced in Guangzhou on August 8 that no matter how much he paid, the grassland development will break the frozen chicken market in Guangdong with 2000 tons of green bird chickens within three months HVT "bird flu provides us with opportunities." HVT production base in Inner Mongolia, thousands of kilometers away from Guangzhou, will face high logistics and freezing costs directly It's puzzling that grassland is emerging to attack Guangdong broiler market for a long time HVT "Guangdong is a province that eats chickens, and the consumption of broilers is far greater than that of other provinces Moreover, with the elimination of three epidemic spots of avian influenza in Guangdong, Guangdong and Guangdong, the confidence of consumers in eating chickens in South China is recovering, which is a good opportunity for large-scale entry." Guo Ruijin is full of confidence in the market space of South China broilers HVT "avian influenza offers us an opportunity." Guo Ruijin said Like SARS, avian influenza has made consumers' consumption concept more mature Many consumers began to eat fresh chicken instead of live chicken This gives the grassland management of frozen green bird chicken a once-in-a-lifetime opportunity Guo Ruijin said that their sales of frozen chicken in some supermarkets in Guangzhou increased by 20% before and after the bird flu HVT launched "one yuan and one chicken" HVT on September 9 It is understood that grassland Xingfa has established 7 sales regions and 31 sales branches in various provinces and regions in the way of self built network, focusing on the construction of "two parks and three stores", namely, grassland Xingfa Shuan garden, grassland Xingfa barbecue garden, grassland Xingfa green food store, grassland Xingfa middle store and grassland Xingfa barbecue store In other markets of HVT, grassland development is generally carried out by combining retail with self built catering stores, and South China market is no exception At present, it has more than 20 supermarket stores, 20 green food stores and more than 50 shuanyuan stores in South China, which are distributed in Guangzhou, Shenzhen, Jiangmen, Guangxi, Hainan and other places HVT will launch the promotion of "one yuan one chicken" in one month from September 9 It will choose more than 20 supermarkets in Guangzhou and Shenzhen to launch 100 green bird chickens every day in the last three days of each week HVT