Guangdong Dongguan furniture industry beach children's market for transformation.

China Paint Network
News:
reporter today from Dongguan, Guangdong Thick Street Town was informed that many furniture enterprises in the town involved in children's furniture, and the establishment of children's furniture brands, in the form of special stores quickly seize the high-end market in the field, furniture enterprises planning transformation and upgrading of the new trend. According to the introduction, compared to adult furniture, children's furniture in environmental protection, safety, quality, color, style matching and other aspects of higher requirements, consumers are more "small", therefore, in the past thick street furniture enterprises are in the overall furniture series, supporting the creation of several pieces of children's housing products to meet consumer demand. However, in recent years, with the furniture industry to accelerate the transformation and upgrading, aiming at market segments, many furniture enterprises began to create "sub-brands" to open children's furniture stores in the form of a large-based into the field of children's furniture. Among them, the old furniture enterprises to the birth of "sub-brand" for the most popular. At the 30th famous furniture exhibition, Mousse focused on the introduction of young people's healthy sleep-oriented children's bedding brand "Edich", so far "Mousse Edich" stores have been all over the country's many first- and second-tier cities, become a fairly loud children's furniture brand. Relatively little known is that Huayuan Group's Mei county furniture in March last year also launched a "KaiLemi", "Melay House" two children's furniture brands, while in the United States children's furniture, fashion solid wood children's furniture two main line to grab the beach market new blue sea. At present, Changsha, Wuhan and other large and medium-sized cities and even county-level cities to open more than 100 stores, children's furniture production has accounted for the United States County furniture "half of the wall." "This is mainly due to the improvement in domestic living standards, consumers in particular after 80, 90 parents have higher requirements for the quality and taste of specialized children's furniture, consumption is more willing to invest." Mei county furniture head analysis, thus forming a huge market demand, if the second child policy is liberalized in the future, children's furniture market prospects will be broader. Jack Denny's marketing director Tang Mingcai said that Jack Denny since its inception in 2005 focused on the production of children's furniture, the creation of "Jack Danny", "Jack's House" and other children's furniture brands, stores opened more than 600. With the furniture industry reshuffle, children's furniture is now in the era of rapid progress. At the 33rd Annual Furniture Show in March, Jack Denny received applications from more than 130 stores, more than 40 of which have opened. Thanks to the good performance of the market, Jack Denny's sales increased by 30%-40%, "last year's annual sales of 180 million yuan, this year's target of 250 million yuan." According to industry analysis, in the national market called the children's furniture brand, thick street enterprises occupy a considerable proportion. Such as the famous home Expo Park focused on the introduction of nearly 20 children's brands, thick street town "out" there are 5. Dongguan Furniture Club Deputy Secretary-General Fang Runzhong revealed, "Children's furniture is furniture enterprise transformation and upgrading, market segment development of a trend and trend, the future of children's furniture will pay more attention to safety, environmental protection, but also pay more attention to creativity, can attract parents and children like the design is very important." "