Guizhou Maotai market value exceeded 2 trillion, Guizhou Maotai is exactly what kind of brand?

Source: Beijing News Moon Guizhou Maotai market value officially broke through the trillion yuan mark as of the end of the afternoon of this month Guizhou Maotai share price closed at the Yuan integer mark the total market value of trillionWho can get a piece of the pie in the process of Guizhou Maotai stepping into the trillion-dollar market value? Is It Guizhou Maotai itself? Or a dealer? Or is it a surging capital?
Maotai's ability to make money step by step "flying sky" into the month since Guizhou Maotai share price continued to climbOn the month of Guizhou Maotai share price reached the highest total market value of Yuan than Industrial and Commercial Bank of China won the first market value of the market, to the month Guizhou Maotai share price exceeded the official retail price of Yuan per bottle of Feitian Maotai yuan;In the eyes of some consumers, Guizhou Maotai's soaring share price and Feitian Maotai's rising terminal retail prices are inextricably linkedFeitian Maotai's high product premium space and the deeper brand moat have made Guizhou Maotai have the leading growth and profitability in China
Guizhou Maotai with one-handed lying to obtain the profits of China's liquor market ,half of the mountainsThe net profit attributable to the shareholders of Guizhou Maotai to the shareholders of the listed company reached the second-highest net profit of RMB 100 million and the net profit of Rmb5 grain liquid was less than half of the net profit of Guizhou MaotaiIn fact, the net profit of Guizhou Maotai is higher than the net profit of the rest of listed liquor enterprises
Not only that in the first half of the year by the new crown pneumonia outbreak affected liquor business revenue and net profit generally negative growth, while Guizhou Maotai still maintained double-digit growthAmong them, the increase in operating income is attributable to the net profit growth attributable to the shareholders of listed companies
In recent years, the industry frequently mentioned the "sauce wine fever" in the eyes of many industry insiders is essentially "Maotai fever"With Feitian Maotai this key "weapon" swept through China's high-end liquor market Guizhou Maotai not only became the "sauce wine boom" under the biggest winner but also led its many series of wine brands to accelerate the nationwide layout to seize different liquor price segment marketGuizhou Maotai's strong profitability is the most direct embodiment of the layout results
Terminal "win-win" under the market confusion layout process Guizhou Maotai to strengthen the control of the terminal market to reverse the existence of years of price chaos is also seen as a positive factor driving Guizhou Maotai share price rise
But there are also industry analysts have been Feitian Maotai in the terminal market price high gave birth to countless scalpers to sell Feitian Maotai for a living, as well as hoarding dealers
In order to reverse this situation from the beginning of Guizhou Maotai to accelerate the promotion of direct marketing channels to build with Tmall, Suning Tesco and other well-known e-commerce, as well as the United States, Darunfa and other well-known business super cooperation to try to make Feitian Maotai products can face consumers Guizhou Maotai more one breath signed a direct sales channel vendors in the business Super, integrated e-commerce on the basis of the addition of vertical liquor e-commerce and tobacco retail chain Since then, Guizhou Maotai's direct sales channels basically cover the country's provincial capitals and central cities
Industry insiders pointed out that Guizhou Maotai multi-point layout to face consumers than relying on dealers alone is much stronger to avoid some dealers will be sold Maotai wine to speculators to jointly hoard prices
Under the promotion of direct marketing channel strategy, Guizhou Maotai continued to reduce the number of dealers Annual reduction of dealers a new dealer The new dealers are mainly sauce-scented wine dealers However, Guizhou Maotai also publicly promised to abide by the law and integrity of dealers will not be affected
Industry insiders have analyzed the huge spread between the guide price of Feitian Maotai manufacturers and the actual transaction price has provided sufficient profit space for traditional dealers The more cleaned dealers are small and medium-sized dealers are not enough to shake the mutually beneficial situation between Guizhou Maotai and traditional dealers
For a time, Guizhou Maotai and dealers, consumers seem to achieve a win-win situation Guizhou Maotai stabilized the market dealers to obtain sufficient profits consumers can buy yuan of Feitian Maotai
But things are not so simple Beijing News reporter learned that the current market priceof feitian Maotai in the yuan up and down floating far higher than the official set yuan price More anecdotal rumors in Maotai introduced price limit and control policy at the same time Feitian Maotai did not really flow into the market still hoarded in the dealer channel
However, the Beijing News reporter learned from the open channel dealers do not agree with the "Flying Maotai did not really enter the market" statement Some dealers have said that small-scale hoarding does exist but is not mainstream at present If Feitian Maotai can not really flow into the market in the current market widely existing "Maotai fever" is impossible to talk about And the huge demand for high-end business banquets is unlikely to allow Feitian Maotai to be completely hoarded in the channel For Maotai authorized dealers, there is no need to risk the removal of the right to agent by Maotai to hoard the odd; for small dealers without the right to agent, its purchase of Feitian Maotai for the market price has no profit margin more to drive other wine and water products sales
The capital of the "carnival" nine-degree consulting chairman Ma Fei also pointed out that Maotai channel chain is relatively long interest chain is relatively scattered In addition to manufacturers to obtain higher profits, the second is dealers But the profits shared by individual dealers are not large The most important gainer is capital
From Maotai's equity structure, we can see that the current shareholders of Guizhou Maotai, in addition to Maotai Group itself, there is no shortage of capital operating institutions, investment funds The rise in the share price of Guizhou Maotai has allowed this group of institutions to earn "full pots" What is more important is that the current rise in the share price of Guizhou Maotai has nothing to do with Maotai's own products, the market and other related attributes capital force has become a driving force to promote the rise of Guizhou Maotai share price
The capital market has not stopped its pursuit of Guizhou Maotai A number of brokerage institutions in the month for Guizhou Maotai issued a research report on Guizhou Maotai stock put forward a "buy" evaluation CICC also raised the target price of Guizhou Maotai to Yuan
Liu Xiaowei, an expert in liquor marketing at Rongze Consulting, pointed out that the capital is optimistic about the influx of funds caused by the domestic economy, the value brought about by the unique consumption attributes and anti-risk ability of the liquor industry is favored by the capital market, the head effect of Guizhou Maotai and the combination of excellent growth and profitability have pushed up Maotai's share price and market value
Such excellent "financial products" also allow financial institutions to be interested more than just in the stock market Beijing News reporters from the open channels to learn that the trust agency as the representative of the financial institutions to launch trust products to raise funds also invested in the physical Maotai wine Take COFCO Trust as an example Beijing News reporter in its official website saw the name of Feitian, Feitian, Feitian, Guizhou Maotai wine investment trust plan Among them, the size of the funds of The Flying Sky and the Flying Sky is billions of yuan It is worth noting that in the introduction of The Sky products, COFCO Trust pointed out that the value of 10,000 yuan of physical assets have been accepted into the warehouse There is a view that the admission of trust institutions and even other financial institutions is not Guizhou Maotai simply terminal market price control can be around Guizhou Maotai whether the price of products or stock prices under the influence of capital may remain high
Beijing News reporter Xue Chen pictures Oriental wealth, COFCO Trust official website screenshot Guizhou Maotai is exactly what kind of brand? Multi-angle in-depth analysis of the source: Mao powder reference with the continuous development of social and economic people's living standards continue to improve people's requirements for liquor is also higher and higher In recent years, with the market competition more and more severe liquor market competition is relatively fierce
This paper analyzes the current situation and advantages and disadvantages of Maotai brand from a multi-angle analysis of the development of Guizhou Maotai wine
The development history of Guizhou Maotai wine Guizhou Maotai Company Introduction Guizhou Maotai Wine Co., Ltd by China Guizhou Maotai Winery Co., Ltd., Guizhou Maotai Winery Technology Development Company, China Food Fermentation Industry Research Institute and other eight companies jointly launched in the establishment of the joint stock system Co., Ltd is located in the town of Maotai, located on the chishui river in the north of the city of Maotai capital injection of nearly 200 million yuan Maotai opened up the Maotai family low-degree wine space at the same time to meet the needs of consumers and developed and studied the high-grade wine market in the domestic development of low, medium and high three-stop varieties occupy the dominant position in the liquor market
The history of the development of Guizhou Maotai wine According to archaeologists studying that before this year there was winemaking also found a lot of winemaking apparatus Guizhou Maotai belongs to the history of Chinese wine a strange Guizhou Maotai is the representative of Chinese sauce-scented wine unearthed cultural relics from the Maotai wine production area can find that Maotai wine has a long history of China's economic development diplomacy activities and large-scale international exchanges have a certain contribution
, brand meaning and Guizhou Maotai brand brand is simply said to be a commodity sign, logo for enterprises brand is a symbol of enterprise registration patent trademarks with certain legal benefits can not be damaged by others is also an intangible asset of the enterprise has incalculable value Guizhou Maotai brand " at home and abroad enjoy a high reputation in the country "top ten well-known trademarks" the first also was named the most influential trademark brand
The current situation of Guizhou Maotai brand Economic level No matter which industry economic development has an important impact on it Ten years ago there was an economic crisis in the world in which all industries were affected or even bankrupted Fortunately, the liquor industry in the economic stimulus has been developed but relative to the various conference activities of the consumption level of the reduction or limit the development of the liquor industry Guizhou Maotai also failed to escape the demand for high-end liquor to meet market demand also developed low-stop wine Overall, the economic level still affects the pace of development of Maotai wine
Population number and technical level With the implementation of china's second child policy population increases the medical level of people's life expectancy increase to the development of the liquor industry play a driving role
With the continuous improvement of people's living standards on the quality of life requirements of the liquor market is more and more active In particular, the demand for high-end wine is also growing At the same time, with the progress of science and technology, the technical level of liquor brewing has also been improved The invention of liquid method has lifted the liquor industry to the next level
The advantages of Guizhou Maotai wine style unique taste unique material sway Guizhou Maotai wine is mainly sauce-style style, taste is unique Maotai wine brewing and hookwith has a special nature of the region, temperature, climate requirements are very strict is other manufacturers can not imitate is unique For Maotai wine, the raw material is also very special it uses its regional environment unique sorghum brewing plus first-class production team to produce a unique high-end wine
With the effect of strain live blood beauty beauty, Maotai wine has been called "national wine" with color clear, inlet fragrance, aftertaste sweet taste is the representative of China's sauce-scented wine products its brewing using special sorghum to make it with comfortable live blood, beauty of the role of drinking a cup a day can also extend the health and well-being
Price has room for market share large with the continuous development of the economy in order to adapt to market demand Guizhou Maotai launched high-end wine prices also have a relatively large increase and now most of the demand for high-level international conferences and exhibitions to make Maotai wine prices to a higher level
Dealers all over the country With the opening of the liquor market Maotai wine to meet everyone's purchase needs throughout the country have set up marketing outlets and in other continents around the world have their own shops to form their own planting, production, brewing, marketing system
, Guizhou Maotai wine problems Mass production by a certain geographical restrictionGuizhou Maotai wine is located in the town of Maotai on the Chishui River in northern Fujian, the local region, climate, temperature, humidity and other factors have restrictions Maotai wine to be mass production needs to expand the production workshop but to meet all the conditions of the place is difficult to find as long as one of the conditions can not meet the production of wine will not reach the expected taste And the production of wine production cycle about a few months later also need to store years, years, years and years longer wine to tick and then seal fermentation before the bottle factory Therefore, Maotai wine want to mass production limiting factors too many difficult to mass production to meet market demand
Fake products too many merchants see Guizhou Maotai wine market sales are very good, so there are a large number of imitation Maotai wine prices lower than the real Maotai wine also attracted some traffic Although the relevant departments of the state to implement some measures to carry out anti-counterfeiting publicity is very strong but the implementation of the strength is not strict so that there are still some fake wine in the market circulation and sales of Maotai wine brand has a certain impact and even harm at the same time will make the rights and interests of consumers suffer a certain damage , summary With the increasing competition in the market competition in the liquor industry is also very fierce so in order to stabilize the status of Guizhou Maotai wine market need to strengthen the brand's publicity efforts to launch some preferential activities to attract consumers eye-catching the introduction of commemorative version to remind consumers of the desire to buy but also need to increase the production of high-end wine for international exhibition or international activities to provide high-end wine
But at the same time to increase the fight against fake wine can not let the market of fake wine to Guizhou Maotai wine brand and word-of-mouth destroyed Source: New Beijing News, Mao Powder Reference.