H7N9 like big waves of sand will usher in huge demand opportunities

an outbreak of H7N9 avian influenza, causing huge losses to the country's poultry industryLast month, Shandong announced the end of the H7N9 avian influenza emergency responseZhai Xiliu, general manager of Shandong Zhuanghe Big Bone Chicken Original Breeding Farm Co., Ltd., which is engaged in poultry farming, breathed a long sigh of reliefOn the 24th, an interview with the Economic Guide reporter interviewed Yu Xiliu and listened to him talk about how to redeem himself in the difficult situationag8
　Reporter: When the H7N9 avian flu outbreak came, poultry was culled in many places in China, and the price of poultry meat in the market fell significantlyHow has your business been affected?: In March and April, we didn't sell a chicken for weeks; Zhuanghe big bone chicken original seed farm Co, Ltdonly last year into Shandong, with high-quality Zhuanghe big bone chicken geographical indication products, quickly pried open the poultry breeding industry developed shandong marketBefore the avian flu outbreak, we were able to sell at least 1,000-1500 a week and show an upward trendIt has eased in recent weeks, but still only about 300, less than a quarter of what it used to beIf it wasn't for the timely distribution of subsidies by exports and the state, our revenue would have been miserableBoth the Ministry of Agriculture and local governments have subsidised farming enterprises, to some extent reducing lossesIn addition, Hong Kong, the main export country, has not cancelled orders due to the avian flu outbreak in the Mainland, and egg exports have been relatively stableReporter: In recent months, the whole poultry industry is very depressed, what are your farming companies busy with?Yu Xiyuan: Crisis has always been in danger of organic During the outbreak, despite poor sales, we did not idle, but increased farming area and expanded sales channels before the outbreak of avian influenza, we had 34 standardized eco-farming communities In the past two months, the number of our standardized eco-farming communities has not decreased, but has increased by 16 The new farming community is mainly in the Guangdian area of Liaoning Province, where the local government funds and lands to encourage farmers to develop the economy under the forest The Yellow River coastal area of Binzhou, Shandong Province, is negotiating cooperation with us to develop the river beach breeding operation area and develop the river beach economy, which is expected to start in the second half of the year this time, my other important job is to expand my sales channels Despite the current dismal sales of hotels and supermarkets, there is no doubt that it will remain the main channel for the future market Recently, we have asked all our business people to speed up the frequency of customer visits in order to build good customer relationships together in times of market difficulties At the same time, experts are invited to work with the hotel to design new dishes to welcome the market warm Reporter: When do you expect the impact of bird flu on the industry to end? What new adjustments will you make in the "post-avian flu era" ? Yu Xiliu: This time the avian flu outbreak is like the big waves of sand, those who are poor lying against risk, financial strength is not strong, irregular operation of the breeding enterprises eliminated, we are more optimistic about the market after the outbreak Fewer competitors, the industry will usher in a huge demand opportunity after the rebound, to seize this market space will be very promising this avian flu also brought a conceptual harvest, the common people finally realized that the market of live poultry is not as safe as cold chicken This is how much advertising we put in and can't get in exchange for it The company's products are exported to Hong Kong year-round, has been in accordance with the European Union standards to organize production, in line with industrial trends Our products are priced higher than meat-eating chickens and toe chickens, which some consumers have not understood in the past I believe that after this avian flu, many consumers can realize that high-end, high-quality big bone chicken is the more sensible choice Recently, we are also in talks with agents in Taiwan and Southeast Asia to further expand our exports before the domestic market recovers this time of avian flu also allows us to seriously reflect on their own brand building existing in the short board In Shandong market, Zhuanghe big bone chicken awareness is not high, in the channel construction, but also need to rely on the influence of the brand "Post-avian influenza era", we will focus on brand building, improve the visibility and reputation of big bone chicken an outbreak of H7N9 avian influenza, causing huge losses to the country's poultry industry Last month, Shandong announced the end of the H7N9 avian influenza emergency response Zhai Xiliu, general manager of Shandong Zhuanghe Big Bone Chicken Original Breeding Farm Co., Ltd., which is engaged in poultry farming, breathed a long sigh of relief On the 24th, an interview with the Economic Guide reporter interviewed Yu Xiliu and listened to him talk about how to redeem himself in the difficult situation ag8
　Reporter: When the H7N9 avian flu outbreak came, poultry was culled in many places in China, and the price of poultry meat in the market fell significantly How has your business been affected? : In March and April, we didn't sell a chicken for weeks; Zhuanghe big bone chicken original seed farm Co , Ltd only last year into Shandong, with high-quality Zhuanghe big bone chicken geographical indication products, quickly pried open the poultry breeding industry developed shandong market Before the avian flu outbreak, we were able to sell at least 1,000-1500 a week and show an upward trend It has eased in recent weeks, but still only about 300, less than a quarter of what it used to be If it wasn't for the timely distribution of subsidies by exports and the state, our revenue would have been miserable Both the Ministry of Agriculture and local governments have subsidised farming enterprises, to some extent reducing losses In addition, Hong Kong, the main export country, has not cancelled orders due to the avian flu outbreak in the Mainland, and egg exports have been relatively stable 　Reporter: In recent months, the whole poultry industry is very depressed, what are your farming companies busy with? Yu Xiyuan: Crisis has always been in danger of organic During the outbreak, despite poor sales, we did not idle, but increased farming area and expanded sales channels before the outbreak of avian influenza, we had 34 standardized eco-farming communities In the past two months, the number of our standardized eco-farming communities has not decreased, but has increased by 16 The new farming community is mainly in the Guangdian area of Liaoning Province, where the local government funds and lands to encourage farmers to develop the economy under the forest The Yellow River coastal area of Binzhou, Shandong Province, is negotiating cooperation with us to develop the river beach breeding operation area and develop the river beach economy, which is expected to start in the second half of the year this time, my other important job is to expand my sales channels Despite the current dismal sales of hotels and supermarkets, there is no doubt that it will remain the main channel for the future market Recently, we have asked all our business people to speed up the frequency of customer visits in order to build good customer relationships together in times of market difficulties At the same time, experts are invited to work with the hotel to design new dishes to welcome the market warm Reporter: When do you expect the impact of bird flu on the industry to end? What new adjustments will you make in the "post-avian flu era" ? Yu Xiliu: This time the avian flu outbreak is like the big waves of sand, those who are poor lying against risk, financial strength is not strong, irregular operation of the breeding enterprises eliminated, we are more optimistic about the market after the outbreak Fewer competitors, the industry will usher in a huge demand opportunity after the rebound, to seize this market space will be very promising this avian flu also brought a conceptual harvest, the common people finally realized that the market of live poultry is not as safe as cold chicken This is how much advertising we put in and can't get in exchange for it The company's products are exported to Hong Kong year-round, has been in accordance with the European Union standards to organize production, in line with industrial trends Our products are priced higher than meat-eating chickens and toe chickens, which some consumers have not understood in the past I believe that after this avian flu, many consumers can realize that high-end, high-quality big bone chicken is the more sensible choice Recently, we are also in talks with agents in Taiwan and Southeast Asia to further expand our exports before the domestic market recovers this time of avian flu also allows us to seriously reflect on their own brand building existing in the short board In Shandong market, Zhuanghe big bone chicken awareness is not high, in the channel construction, but also need to rely on the influence of the brand "Post-avian influenza era", we will focus on brand building, improve the visibility and reputation of big bone chicken