Haidilao is forced to register at the bottom of the pool to reflect on how to manage the fish...

Recently, the news that "Haidilao" applied for multiple trademarks appeared on the hot search, causing heated discussions

Eating a ditch, gaining wisdom

Let’s review the previous situation here: In August this year, the Tianxin District Court of Changsha City made a judgment on Haidilao’s lawsuit against the trademark infringement of the "Hedi Lao" trademark, and held that although both have the word "Di Lao", the overall font shape of the text There are differences.

In many cases, although people will inevitably think of “fishing from the bottom of the river” and easily compare the two when they see “fishing from the bottom of the river”, in actual life, due to the many differences in business projects, it is expected that “fishing from the bottom of the river” will be "It's true that not many people regard it as "Haidilao"

In fact, after years of hard work, "Haidilao" has long been widely known

In other words, although it is similar to the registered trademark of others, it is not easy to cause confusion and may not constitute infringement

It should also be noted that these defensive trademarks are actually to prevent others from registering, not for use, and do not strictly comply with the purpose of trademark registration

Therefore, in order to effectively control the phenomenon of famous brands, it is necessary to seek more effective methods to eliminate the root cause of some enterprises' speculation on famous brands

In fact, similar incidents are not uncommon in recent years

□Wu Yuanzhong (Judge)