Healthy Personalized Youth Functional Beverage Consumer Market's Core Appeal for the Future.

Original title: Healthy Personalized Young Functional Beverage Consumer Market Core Demands
For a long time, China's beverage market has maintained an amazing vitality and growth rate, because China has a huge beverage consumer population and beverage enterprises continue to innovate, upgrade and iterate. A new outbreak of coronary pneumonia has delayed the opening of the spring beverage market, which should have started early, and the marketing war for new products. But the changes the epidemic has brought to China's beverage market cannot be underestimated. Health will become the mainstream trend of beverage consumption, even food consumption for a long time.
in today's Chinese beverage market, the competitive dimension has become all-round, innovation has become a group of beverage enterprises need to firmly control the key words. It is clear that brands need to look at the multi-dimensional scenario of consumer beverages, the emotional factors of drinking, and the core needs that have not yet been met, both on the industrial and consumer sides.
china's functional beverage market has seen explosive growth in recent years, according to Inmint, a world-renowned market analysis and research firm. But too many artificial additives, too high sweetness and other factors have become beverage companies need to cross the barrier. Recently, Imbibe, a U.S. beverage development company, released its forecast for this year's beverage trends. This year's beverage trends will be driven by a culture of health and well-being synergies, it said. It is clear that consumer demand for physical and mental health will be a catalyst for innovation in the beverage industry.
there is no doubt that brands will "go back to basic nutrition" and add essential nutrients such as vitamins, minerals and proteins to their drinks, making it easier for healthy drinks to resonate with consumers. For example, the main healthy vitamin drinks rich in the body needs a variety of vitamins, in recent years, increasingly favored and loved by consumers, it is likely to become this year's beverage market hot sub-category.
2014-2019, China's functional beverage market has maintained double-digit growth, with a CAGR of 12.4% over the next five years and a total market value of 129.1 billion yuan in 2024, according to the Report. On the other hand, the whole food industry is undergoing profound changes, and people's food and beverage intake is more diversified and segmented. Therefore, around the multi-category, multi-scene, multi-channel, multi-consumer crowd to carry out the brand layout is particularly necessary.
noteworthy, the Cadeco Consumer Index points out that in China's outdoor FMCG market, there are an average of 10.3 billion shopping scenes per year. Even the same category can meet its potential consumer needs by understanding the nuances of the scenario.
in addition to the past business super, traditional small shops, convenience stores, e-commerce and other new young channels have also been rapid development in this outbreak, new consumption habits will gradually form.
accurate insight into the specifics of the target consumer, expand the use of its related scenes of contact, and ultimately form a complete marketing chain.
in addition to product attributes, consumption scenarios, consumer groups are every beverage brand is highly concerned about the field. And change in the consumer group is a permanent change, each generation has a generation of mainstream consumption trends.
data show that the era of defining beverage brands among the post-95-00 group is creeping in. They show a great deal of spending power, and their consumption attitudes and attitudes are becoming the huge engines driving the next phase of business consumption. To pursue and explore ways and means of dialogue with the new generation has become an important topic for the major brands to talk to the new generation and compete for the consumer population. Nielsen research by Nielsen, a world-renowned research firm, shows that when the era of beauty comes, the vast majority of consumers are willing to pay for the value of the product, a good-looking but general-looking but good-looking product, young people are more willing to choose the former.
, health, personalization, youth, functionalization will become the mainstream label of the beverage consumption market in 2020.
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