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Last July, Beijing, Shenzhen and other places promulgated new regulations, requiring wooden furniture to reduce the use of oily paint, gradually replaced with water-based paint, that is, "oil-to-water." However, nearly a year after the implementation of the standard, furniture paint "oil to water" status quo is not optimistic: cost, price, market acceptance and other aspects have encountered a series of obstacles.
Oily paint in the furniture market is not small
In July 2015, Beijing "wood furniture manufacturing industry atmospheric pollutant emission standards" implemented, requiring wooden furniture to reduce the use of oily paint, gradually replaced with water-based paint, and according to the standards, after 2017, Beijing wooden furniture will be completely prohibited from using oily paint, otherwise it will not be able to be sold in the Beijing market. Standard implementation of nearly a year, recently, there are media reports that the Beijing market "oil-to-water" is not smooth, oily paint in the furniture market accounted for a large proportion.
it is understood that the Beijing market furniture enterprises using water-like paint popularity of about 20-30%, the rest of the market space is still occupied by oily paint. The main reason is that the cost of "oil-to-water" is too high. It has been reported that nearly a year after the implementation of the standard, large furniture enterprises are actively carrying out "oil-to-water", and some small and medium-sized enterprises in the cost and profits can not find a balance, there will be closure or exit from the Beijing market. Oily paint in the market has existed for many years, its degree of development is more mature, the most critical is low cost, which provides a "low-cost pry sales" to provide convenience.
a variety of reasons leading to poor promotion
when it comes to the difficulties encountered in the promotion of water-colored paint, furniture companies say the most is the cost. Replaced with water-like paint, from research and development, production equipment, personnel, etc. to carry out a comprehensive transformation, the cost can be imagined. Furniture business leaders, enterprises to use
water-like wood paint
the biggest challenge is technical problems, transformation preparations first to find out the production process, and find the most suitable enterprise products of water-like
wood paint
, but also to consider the technical cost, and then buy equipment, construction workshop, "these things have to take at least three months, if the enterprise wants to use imported equipment, at least six months." Next, put equipment for manufacturing and production, and then three months," the person in charge said, these products can not be put into production immediately on a large scale, because before the launch of the market to the product sampling, return visits to ensure that the water-like paint process will not be a problem.
Beijing Furniture Industry Association President He Faxian recently attended a
passing brand
seminar, the current use of water-based wood paint in the furniture industry is still not much reason, given an explanation: First, the national standard is not as high as Europe and the United States, which makes some fake water-based paint has the opportunity to use water-based paint furniture enterprises product quality damage. Second, furniture manufacturers worry that the performance index of water-based paint is not as good as
paint
. "Water-like paint is more environmentally friendly than oily paint, but it also has features that oily paint doesn't have, such as saturation, hardness, richness and so on," said Zhang Fucai, a strong furniture furnitureer. How to meet consumer demand in these areas, manufacturers are not enough. Third, the price of water-based paint is generally higher than oily paint, many enterprises in order to control costs, resulting in
water-based paint
utilization rate is not high.
environmental awareness of consumers
water-based paint is an organic solvent-free
coating
, it is water-based thinner. Any paint that is used as a solvent or as a dispersing medium can be summed up as water-based paint. Water-based paint can be divided into water-soluble type, water dispersion type, water dilution type of these three. Water-based wood paint because it replaces solvent dilution with water, does not contain the usual benzene, formaldehyde and toxic heavy metals and other harmful substances to human body, no irritating odor, do not pollute the environment. Oily paint uses organic solvents, compared with water-based paint in environmental protection, health is better.
as consumers increasingly demand environmental health for home products, the industry believes that "oil-to-water" will gain better market acceptance and speed up implementation.
talk about water-like wood paint, many old ideas will think that water-like wood paint plumpness, hardness, construction is not as good as oily wood paint. In fact, environmental protection, non-toxic non-irritating odor is the biggest characteristic of water-like paint. Furniture product area, paint use is large, will bring formaldehyde and benzene pollution to the indoor air for a long time, affecting the physical and mental health of residents;
note that there are individual fake water-like paints on the market. In this regard, experts suggest that consumers in the purchase process, whether the use of water-based paint for furniture judgment, there are basically these ways: one by looking, can clearly see the wood texture of furniture, it is not the use of paint; In addition, when buying furniture, consumers should identify large brands and, if necessary, ask merchants to produce product inspection reports.