Hot pot ingredients Shuangxiong invests in Hubei, laying out freshwater surimi and crayfish

On the evening of June 18, Anjing Foods announced that it planned to acquire a 71% stake in Honghu Xinhongye Food Co.

Another hot pot material company also has related actions

Xinhongye and Mantanghong are both representative enterprises of Hubei freshwater surimi and crayfish industries

Our reporter Liu Shengrong / text

new action

Hot pot ingredients double male layout freshwater surimi and crayfish

Recently, Anjing Foods and Haixin Foods, two hot pot ingredients companies, have made industrial chain layout in Hubei, which has attracted the attention of industry insiders

On June 18, Anjing Foods issued an announcement on foreign investment and transfer of part of the equity of Honghu Xinhongye Food Co.

This is Yasui Foods' second acquisition of Xinhongye Foods

After the transaction is completed, Yasui Foods will hold 90% of the shares of Xinhongye

Haixin Foods has a similar move

Haixin Foods said that the company's investment in Hubei Prize Fish Aquatic Products is conducive to integrating local aquatic resources, matching the company's overall production capacity expansion plan, extending the upstream freshwater fish paste production scale, and developing and selling upstream raw material resources in line with the development trend and market demand.

new layout

　　Control the upstream and help the long-term development of the main business

　　Hubei is a well-known freshwater surimi and crayfish industry center in China

　　According to the official website of Xinhongye Foods, the company relies on the rich and high-quality aquatic product resources of Honghu Lake and is one of the core enterprises in the national aquatic product processing industry

　　Xinhongye Food's 2018-2020 revenue was 649 million yuan, 924 million yuan, and 937 million yuan, respectively, with a 2-year compound growth rate of 20.

　　As the earliest listed company in the hot pot ingredients industry, Haixin Foods currently has 4 production bases in Fuzhou Jinshan, Zhejiang Zhoushan, Zhangzhou Dongshan and Zhejiang Jiaxing, and has completed the construction of the industrial chain from raw fish procurement and processing to surimi products R&D and manufacturing

　　And Supply and Marketing Mantanghong is a deep-processing enterprise of agricultural products specializing in the processing and sales of aquatic products

　　According to the data, the Jianli Supply and Marketing Crayfish Cold Chain Logistics Demonstration Park, built by Supply and Marketing Mantanghong, opened on April 28.

　　What is the significance of the layout of freshwater surimi and crayfish for the hot pot ingredients giant?

　　Zhongtai Securities' comments on Yasui Foods' acquisition of Xinhongye are representative

　　new trend

　　Hot pot ingredients industry exploration space is still broad

　　In the history of the development of the quick-frozen food industry, quick-frozen rice noodles are a major field that is recognized as a relatively mature development in the industry
.
As a latecomer's hot pot ingredients, it even once used the development trajectory of quick-frozen rice and flour products as a reference
.
However, different categories have their own unique features in adapting to scenarios, sales channels, etc.
, especially under the rapid changes in the social environment, hot pot ingredients are moving towards a broader space for exploration
.

　　In recent years, the exploration of the hot pot ingredients industry mainly includes the following:

　　Cross-border integration
.
Under the leadership of industry giants, the industry has set off a wave of resource integration.
Hot pot ingredients and quick-frozen rice noodles, quick-frozen food and other warm-layer foods, etc.
, the boundaries between categories and warm layers are increasingly blurred
.
For example, Haixin Foods acquired a 61% stake in Baiyaoxian and officially entered the field of mid-to-high-end quick-frozen pastries; the catering channel’s quick-frozen rice and noodle boss Qianwei Yangchu entered hot pot ingredients,
etc.

　　Product and channel upgrades
.
From the downgrade of hot pot ingredients, from low-end to upgrade, from large circulation to individual consumers through multiple online and offline channels; a large number of companies are rushing to launch "locked fresh" and small-scale products
.

　　From hot pot ingredients to hot pot ingredients
.
Especially since last year, the new retail of hot pot ingredients has become a hot topic, which not only drives the hot pot ingredients industry to the C-end, but also prompts hot pot ingredients companies to actively expand their products, adding hot pot base ingredients, dipping ingredients, as well as hot pot ingredients such as mao belly and yellow throat into their products.
in the matrix
.

　　Improve the industrial chain and enhance the competitiveness of the main business
.
Taking the two giants' deployment of freshwater surimi and crayfish as an example, while further enhancing the anti-risk ability of raw materials, they will further develop the business development of crayfish quick-frozen dishes
.

"China Food News" (July 1, 2021 Edition 05)

(Editor-in-charge: Zhao Yingying)