How can domestic endoscope enterprises seize the match point and break through in the 10 billion market competition?

Endoscopes are commonly used medical devices consisting of bendable parts, light sources, and a set of lenses.
the body through the body's natural holes, or by surgery to make small indips into the body.
endoscopes into pre-examined organs when used, allowing direct peeks at changes in the area.
statistics, the size of China's mirror market in 2018 exceeded 20 billion yuan, with the increase in the penetration rate of diagnosis and treatment, is expected to reach 42.27 billion yuan in 2024.
the current domestic endoscope market is mainly led by Olympus Japanese brands occupied, market share of more than 90%.
the monopoly of leading foreign enterprises, how can domestic endoscopic enterprises break through? Technology breakthrough, leading the new endoscopic medical "mirror" world has been, foreign endoscopy by virtue of mature technology to lead China, but with the progress of technology, domestic endoscope technology is also a continuous breakthrough, catch up with leading enterprises, and gradually gain market voice.
image sensor CMOS technology rise Japanese monopoly CCD technology is gradually replaced, domestic enterprises, such as Weir shares, Gco micro, Subico and so on are also weak in the field of CMOS, the field of light sources of traditional xenon lamps are gradually multispectral LED light source and Fuji blue laser light source beyond.
dyeing technology ushered in a new breakthrough the current Olympus NBI technology is the mainstream technology, but other brands have also had independent development of dyeing technology, such as Shenzhen open polyspectral imaging technology SFI and VIST as the representative of the multi-mode dyeing technology has been widely recognized by clinicians, reflecting great clinical value.
AI technology to endoscope "strongest brain" ATI technology in the global endoscopy field is still in its infancy, some domestic enterprises have been exploring practice.
ai-plus endoscopes, will hopefully enhance the strength of domestic brands.
such as the first artificial intelligence digestive endoscopic quality control and auxiliary diagnosis and examination system "endoscopic elf", as well as the opening of medical release of the iEndoTM platform architecture.
endoscope equipment supplies domestic enterprises Yukang Technology and Pusheng Medical launched an all-in-one soft and hard ureter nephrology and disposable ureter kidney, the world's first disposable electronic endoscope, this technology is in the world's leading position.
electronic endoscopes compared to traditional reuse, disposable electronic endoscopes can eliminate the risk of cross-infection, save manpower, site costs, and more flexible.
the future with the endoscopic supplies, more domestic enterprises are expected to stand out.
reasonable marketing, low-middle-end market sub-strategy to promote in marketing, for different markets, sub-strategy to promote.
Draw on the marketing strategy experience of leading company Olympus in the Chinese market: in the low-end market, Olympus launched the Ohui series, with lean production, cost control capabilities, superimposed on the advantages of global sales scale, Ohui's production costs are the lowest of all brands.
to support the 5-year host warranty factory strategy, low-cost and supporting services, strong resistance to competitors.
for domestic enterprises, Chinese manufacturing has a foundation, and has home policy, cost and other advantages, the future is likely to win the endoscope low-end market.
high-end market, Olympus formed an alliance with Fuji and Pentaz, not to fight a price war.
with technological breakthroughs, domestic opportunities will have the opportunity to gain more market share from different entry points to the high-end market.
flexible sales mechanism, diversified market to open up the Chinese market is huge, different levels of hospitals, demand positioning is not the same, the development of different sales mechanism.
Olympus to establish different distribution agencies based on the product.
the product on the low-end products, the product is fully authorized to the distributor, secondary distribution channel coverage.
high-end products, direct penetration of three-level hospitals and experts, in the provinces to train distribution channels and specialized engineers.
at the same time Olympus in china's current customers are mainly third-level hospitals and a small number of secondary hospitals, the primary hospital accounted for a relatively low.
With the improvement of people's health awareness, the demand for early diagnosis will increase day by day, domestic enterprises may be targeted at secondary hospitals or even primary hospitals, to develop a reasonable sales mechanism to increase market development.
, overseas markets are also a breakthrough in corporate sales.
, it is understood that the domestic endoscope leading enterprises South Micromedicine overseas sales methods have distribution, direct sales and licensing, has directly covered 85 countries and regions.
the establishment of a doctor training system to train doctors to use the habits of our domestic mirror doctors in the training of the endoscope is mostly imported, such as Olympus is very focused on the training of Chinese doctors.
2019, more than 60 percent of the 168 billion yen in revenue in Asia came from China, according to an official Olympus report.
In order to consolidate the market position, in china has set up a number of supporting physician training centers, to many young doctors who can not contact the clinic to provide familiar with the company's endoscope products opportunities, in improving the level of doctors at the same time, for their products to create a good reputation.
the current domestic brand endoscopy training system has not yet been established, and endoscopy doctor training cycle is long, and doctors in the training has formed a habit, so in the hospital will encounter some resistance.
the future, domestic enterprises to increase training efforts, play the local advantages of rapid response to the needs of doctors, the establishment of brand loyalty, will help enterprises to further open the market.
the endoscope, not overnight.
with the development of technology, as well as the improvement of endoscopy penetration rate, endoscopy market will be further enhanced, in the next 3-5 years, domestic enterprises can successfully break through in the market competition?