How can the giant besiege the haitao entrepreneur break through?

Phoenix Technology, Phoenix Ventures held the salon site
JLCcross-border e-commerce competition has been so fierce.
JLC .In February last year, Tmall International officially launched, proposed for domestic consumers directly to overseas original imports. And because of the back of Alibaba's large platform, so that Tmall International in just 9 months to surpass the four-year-old ocean terminal, become the largest volume of cross-border e-commerce B2C platform.
JLC .In July, Suning low-key set up a cross-border e-commerce project team, is currently launching a global investment. In August, Amazon announced the official development of cross-border e-commerce, cross-border trade and cross-border financial business at the Shanghai FTZ Community International Trade Headquarters.
JLC .At the end of last year, Jumeido generally transformed into cross-border e-commerce. At a recent second-quarter earnings analyst meeting, Jumeicome's co-chief financial officer, Gao Meng, said, "In terms of quantity, Jumeiyou Products currently shipped through bonded warehouses of mother and child products orders and transaction volume is the largest of all e-commerce companies in China." "
JLChow do startups take food from the giants under the attack of the giants? Alibaba Group Express Vice President Of Grim, Jumeicome Seatao business director Fan Chen, Onion Taobao co-founder Should Lei in the Phoenix Technology, Phoenix Ventures organized by the offline salon gave the answer.
JLC .Do you have a chance for Haitao entrepreneurs?
JLC .According to the monitoring data of China E-Commerce Research Center, in the first half of 2014 alone, China's total cross-border e-commerce transactions amounted to about 3 trillion yuan, of which cross-border retail sales of about 300 billion yuan, and by 2018, China's cross-border online shopping will reach 35.6 million, the consumption scale will reach 1 trillion yuan.
JLC .Trillionlevel levels of consumer demand, so that the market has become the eyes of e-commerce big people big cake, they are strong capital, users and visibility, quickly hit to seize the market.
JLC .Some analysts believe that the e-commerce giant began cross-border platform construction, for cross-border e-commerce new enterprises, the sense of crisis came, the window period shortened. The window period of cross-border e-commerce is getting shorter and shorter, and for entrepreneurs, the execution power can't keep up with the "wind and time window period" is important.
JLC .　　"There are no giants eating up the market, they're doing what they're good at,"
JLC , vice president of Alibaba Group Express. In alibaba Group Express Vice President's grim view, in the professional field, start-ups can get a piece of the pie. For example, in trading, there are many companies that do cross-border transaction settlement. There are also many entrepreneurial opportunities in logistics and flow promotion.
JLC .　　According to Ying Lei, who is engaged in cross-border e-commerce entrepreneurship, the involvement of giants does not mean that small businesses have no opportunity. "The rise of HaiTao has driven a large number of small Taobao sellers to supply demand, as well as e-commerce clearance needs, and these are good opportunities for entrepreneurs."
JLC .　　What kind of supply chain is established?
JLC .　　Compared with the giant to seek a large and complete category, The United States U.S. Excellent Pin Haitao business director Fan Chen believes that HaiTao entrepreneurs should start from a small and beautiful supply chain.
JLC .　　"If you choose a non-cross-border area, the data for all kinds of e-commerce is very complete, and we understand what users need. But for cross-border e-commerce, now is a very new area, we for overseas goods, users like what kind of category is not any data. Cross-border e-commerce is very difficult to send goods to the country and then back abroad. So it's very difficult for entrepreneurs to be big and complete," Fan said.
JLC .　　Jumeiu Pin Haitao business director Fan Chen
JLC is known, including Taobao, JD.com, Jumei and other e-commerce giants, all from the mother and baby categories, and then expand the category to cosmetics, health care products, food. In FanChen's view, in order to avoid direct competition with giants, entrepreneurs must find their own unique value, "I think it is the right path to capture the market segment to do it well." "Let the user know what you're selling and remember you." But how to improve marketing ability, let users perceive the attractiveness of goods, is currently the biggest challenge facing entrepreneurs.
JLC .　　He warned entrepreneurs not to stock up on large-scale. While purchasing many goods can gain a value advantage, there are some pitfalls in cross-border e-commerce. "In particular, the exchange rate, if there is a large-scale change in the exchange rate, may be a very big blow to your supply chain."
JLC .　　How to choose an overseas market?
JLC .　　Driven by media, capital and policies, not only are imported cross-border e-commerce companies sought after by capital, but exports of cross-border e-commerce companies are also seen as another venture point.
JLC .　　"Our biggest strength is that we are born in China, we grow up in China, and Chinese manufacturing makes us have a large number of suppliers and sellers." The serious expression of the advantages of China's e-commerce in the international competition.
JLC .　　"The Russian people have never seen so many goods, and he's surprised that our users in Russia are growing very fast, " he said. "
JLC it is understood that Russia is the largest overseas market for fast-selling, with Brazil in second place. Talking about how to attack these two major markets, grim but the use of the word "mistaken hit". According to his statement, fast-selling began to target the U.S. market to fight, "Chinese merchants, the first to look at the market first look at the United States, but we hit the Russian hit out." "
JLC summarizes the similarities between the Russian market and the Brazilian market, and seriously believes that the choice of overseas markets can refer to the following three points:
JLC one, the demographic dividend. A large population base means that the market has great potential.
JLC .　　Second, the entire Internet is in a high-speed into the long-term. Internet penetration is not so high, but the growth rate is very fast.
JLC .　　Third, the local production supply chain, commodity structure is not perfect, the whole business is not so developed.
JLC .　　One of the most effective ways to get traffic overseas is to use social media, he said. "Social media is a very general channel, and we've got a lot of users at a very low cost." It is understood that Express has more than 5 million Facebook followers in Brazil.
JLC .　　How do I find direction in a trial and error?
JLC .　　Three times a year to change direction, Haitao entrepreneurs should be Lei said "when the change, do not care how much time has been spent on the cost."
JLC .　　As early as last July, Ying lei and his partners began to set up a project is to travel shopping, and get angel investor Wang Gang's angel wheel. But it was found that the frequency of this pattern was too low, and the entire project began to transition to cross-border e-commerce in the community category.
JLC .　　Onion Taobao co-founder Should Lei
JLC "Little Red Book is 8 months to 10 months faster than us, although we judged that community e-commerce can do, but to do community is needed, and whether investors or the wind is not waiting for you."
JLC .　　A week before the New Year, the team held a meeting, the next day the original code all sealed, a comprehensive transformation of people cross-border e-commerce. "Onion Taobao, which went online on March 3rd, got round A investment around April 5th, and it took us a month." Speaking of this transformation, should be Lei's tone is somewhat decisive.
JLC .　　It is reported that the current onion Taobao in the gradual expansion of to B's business, aiming at doing cross-border Taobao small sellers, micro-dealers, offline shops and other sources, as well as bonded areas warehouse logistics and other services.
JLC .　　"Entrepreneurs see the problem and the transformation is transformed, don't let silence cost too much and miss opportunities and whistles." Should Lei said so.
JLC .　　Phoenix Technology, Phoenix Ventures held a salon site
JLC cross-border e-commerce competition has been so fierce.
JLC .　　In February last year, Tmall International officially launched, proposed for domestic consumers directly to overseas original imports. And because of the back of Alibaba's large platform, so that Tmall International in just 9 months to surpass the four-year-old ocean terminal, become the largest volume of cross-border e-commerce B2C platform.
JLC .　　In July, Suning low-key set up a cross-border e-commerce project team, is currently launching a global investment. In August, Amazon announced the official development of cross-border e-commerce, cross-border trade and cross-border financial business at the Shanghai FTZ Community International Trade Headquarters.
JLC .　　At the end of last year, Jumeido generally transformed into cross-border e-commerce. At a recent second-quarter earnings analyst meeting, Jumeicome's co-chief financial officer, Gao Meng, said, "In terms of quantity, Jumeiyou Products currently shipped through bonded warehouses of mother and child products orders and transaction volume is the largest of all e-commerce companies in China." "
JLC how do startups take food from the giants under the attack of the giants? Alibaba Group Express Vice President Of Grim, Jumeicome Seatao business director Fan Chen, Onion Taobao co-founder Should Lei in the Phoenix Technology, Phoenix Ventures organized by the offline salon gave the answer.
JLC .　　Do you have a chance for Haitao entrepreneurs?
JLC .　　According to the monitoring data of China E-Commerce Research Center, in the first half of 2014 alone, China's total cross-border e-commerce transactions amounted to about 3 trillion yuan, of which cross-border retail sales of about 300 billion yuan, and by 2018, China's cross-border online shopping will reach 35.6 million, the consumption scale will reach 1 trillion yuan.
JLC .　　Trillionlevel levels of consumer demand, so that the market has become the eyes of e-commerce big people big cake, they are strong capital, users and visibility, quickly hit to seize the market.
JLC .　　Some analysts believe that the e-commerce giant began cross-border platform construction, for cross-border e-commerce new enterprises, the sense of crisis came, the window period shortened. The window period of cross-border e-commerce is getting shorter and shorter, and for entrepreneurs, the execution power can't keep up with the "wind and time window period" is important.
JLC .　　"There are no giants eating up the market, they're doing what they're good at,"
JLC , vice president of Alibaba Group Express. In alibaba Group Express Vice President's grim view, in the professional field, start-ups can get a piece of the pie. For example, in trading, there are many companies that do cross-border transaction settlement. There are also many entrepreneurial opportunities in logistics and flow promotion.
JLC .　　According to Ying Lei, who is engaged in cross-border e-commerce entrepreneurship, the involvement of giants does not mean that small businesses have no opportunity. "The rise of HaiTao has driven a large number of small Taobao sellers to supply demand, as well as e-commerce clearance needs, and these are good opportunities for entrepreneurs."
JLC .　　What kind of supply chain is established?
JLC .　　Compared with the giant to seek a large and complete category, The United States U.S. Excellent Pin Haitao business director Fan Chen believes that HaiTao entrepreneurs should start from a small and beautiful supply chain.
JLC .　　"If you choose a non-cross-border area, the data for all kinds of e-commerce is very complete, and we understand what users need. But for cross-border e-commerce, now is a very new area, we for overseas goods, users like what kind of category is not any data. Cross-border e-commerce is very difficult to send goods to the country and then back abroad. So it's very difficult for entrepreneurs to be big and complete," Fan said.
JLC .　　Jumeiu Pin Haitao business director Fan Chen
JLC is known, including Taobao, JD.com, Jumei and other e-commerce giants, all from the mother and baby categories, and then expand the category to cosmetics, health care products, food. In FanChen's view, in order to avoid direct competition with giants, entrepreneurs must find their own unique value, "I think it is the right path to capture the market segment to do it well." "Let the user know what you're selling and remember you." But how to improve marketing ability, let users perceive the attractiveness of goods, is currently the biggest challenge facing entrepreneurs.
JLC .　　He warned entrepreneurs not to stock up on large-scale. While purchasing many goods can gain a value advantage, there are some pitfalls in cross-border e-commerce. "In particular, the exchange rate, if there is a large-scale change in the exchange rate, may be a very big blow to your supply chain."
JLC
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