How did the outbreak break out? Net-a-Porter Online Exhibition Solutions Show Way Out for Exhibition Companies
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Last Update: 2020-04-03
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Source: Internet
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Author: User
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Medicine network April 3, with the spread of the epidemic in the world's multi-point outbreak, the global exhibition industry was forced to press the "pause button", the exhibition industry had to wait for the end of the global epidemic The reality is that the outbreak in Europe has not yet reached its peak, and it is still not yet possible to predict when countries will lift the ban Domestic and foreign exhibition organizers, group exhibitors for the extension of the second half of the exhibition market expectations are not so optimistic March 18, the Standing Committee of the Political Bureau of the CPC Central Committee held a meeting, which stressed the need to take into account the epidemic prevention and control and foreign economic and trade cooperation, in the implementation of epidemic prevention measures to facilitate the flow of business personnel, maintain the smooth flow of international supply chains, innovative investment, exhibition service model, to ensure the normal development of all kinds of economic and trade activities the central government and local governments at all levels have introduced many support policies to support small and medium-sized and related industries, and have achieved some results However, from the results of the survey report, the exhibition enterprises from the benefits of small, policy accuracy is not strong, organizers also did not find a way out of the survival of enterprises At present, the domestic prevention and control situation of the new crown pneumonia outbreak is actively doing well, cities all over China gradually resume work, then there has always been an economic weather vane called the exhibition industry how to press the "recovery key"? interpret the spirit of the meeting of the Standing Committee of the Political Bureau of the CPC Central Committee, the implementation of online exhibition industry is the only way for the survival and development of exhibition companies during the epidemic But the vast majority of exhibition companies do not have the ability or strength to build online platform, also can not do the platform promotion Net-a-Porter responded to the government's call in February this year to provide exhibition numbers free of charge to exhibition companies to help small and medium-sized enterprises tide over the difficulties Up to now, has received thousands of exhibition companies positive response, hope that based on the industry network alliance B2B social e-commerce platform "Business Treasure" engaged in online exhibition activities, the use of the public company's communication platform and the successful experience of the industry exhibition held, to achieve online promotion and marketing! Exhibition online is the inevitable trend of the development of the exhibition industry, relying on the industry network and alliance business treasure platform ( for the exhibition company to implement online exhibition solutions (exhibition number) can achieve three major functions: 1, the online exhibition, to create an online exhibition that never ends 2, the release of exhibition information, to achieve business treasure and industry network platform promotion 3, create mobile invitation stor and audience, social network marketing Online Business Bao provides online exhibition solutions for exhibition companies, and points out a way for domestic exhibition companies In the short term, online exhibitions are an effective way for exhibition companies to get through the difficulties of the outbreak In the long run, online exhibition is not only an extension of offline exhibition, but also an inevitable trend of the development of the traditional exhibition industry From the perspective of enterprise development, NetSheng Exhibition Number is not only a free online exhibition solution for exhibition companies, but also a profitable e-commerce service solution for the exhibition company and exhibition company Business is booming with membership fees Business Is an online display center for enterprises, is the enterprise in the business platform to create a multi-language product sinbook of products and services Exhibition company to exhibitors as the audience, each exhibitor annual fee of 3600 yuan example: the exhibition company has 1,000 fixed exhibitors, then the exhibition company can generate an additional 3.6 million revenue a year With 2,000 permanent exhibitors, the exhibition company generates an additional $7.2 million a year This revenue can greatly solve the problem of no income affected by the outbreak exhibition company, in order to maintain the normal operation of the enterprise no charge, profitable; NetSheng business treasure and the national group exhibition units and exhibitors in the same boat, and seek a way out, and strive to reduce the adverse impact of the epidemic on the exhibition work
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