How do paint companies market to make consumers "not tired"?

China Paint Network
news: a holiday, the major stores have played a price reduction, promotion, preferential package brand. How many festivals are there in a year? I'm afraid the number can not count, especially may Day, National Day these long vacation, brick-and-mortar stores, online stores are selling at a discount. So,
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or the seller also need to join the advertising war, promotion war or price war? The market is fierce and the answer is yes. But paint sales and fast-moving consumer goods are different: First, consumer groups are facing the public's rigid consumption, in other words, if buyers do not have this demand, even if the price is low, consumers will not be interested; Second, after the energy of the holiday consumer market is released quickly, the marginal benefits of marketing show a decreasing trend. Therefore, the paint industry is actually different from the FMCG industry, consumer fatigue of paint can stimulate the recovery, the following aspects are worth thinking about:
customers want to buy cheaper products? Or is it more environmentally friendly to focus on products? Generally speaking, when customers buy products, first of all, they will pay more attention to the cost-effective products, no customers are willing to lose money on the price. The quality of the product is quite, the customer in making a decision, the second concern is the environmental performance of the product. Of course, if it is self-contained housing or self-use products need to be coated, customers often have higher requirements for environmental protection, marketing should seize the customer's psychology, so that customers frankly accept "expensive", but also need to show customers "why expensive", expensive value, so that customers willingly accept this price.
A good salesman, even if not up to the standards of experts, engineers, should also be the industry's elite, technicians, paint sales are not the same as mobile phones, television sales, directly can be displayed, but also different from food, beverage sales, can try. Once customers choose this brand of paint, they need to apply it. If it is do-it-yourself coating, the salespable is obliged to inform the coating method, precautions, as well as related preparations and emergency measures, such as secondary coating wall treatment,
painting
how to foam, paint pinhole how to deal with ... And so on, what's more, some sales staff are only responsible for selling paint, customers will be transported paint, but found that even the basic brushing tools are not, can not say that this is the paint marketing in the "failure" behavior, inevitably bring customer complaints.
paint market has a very large potential to dig, home paint at the township level, there is a very large space. Some large
paint
dealers will focus on the big cities, hitchhiing the free-to-air, has been rapid development. Today, the city's consumer market has been oversupply, turn to the township market, and perhaps to some developing enterprises to bring a 3-line vitality. The pace of urban-rural integration is unstoppable, today's townships are also changing dramatically, as long as the promotion of paint in place, the construction of a professional coating team to go to the countryside, the initial market cultivation, the prospects are more broad.
With the improvement of living standards, consumers from the psychological mass consumption has gradually changed, personalized more and more prominent, more and more waye, personalized services, private customization will become a new demand hot spot, if businesses can follow the trend, do live holiday market is not difficult.
, whether it is on a rocket carrier, or bundled entertainment tourism, can only make an impression on the brand publicity, hit the popularity. The first meaning is quality, the second meaning or quality, once the quality can not meet the needs of customers, god horses are floating clouds. Quality passed, marketing has the bottom gas, the market has vitality. Paint market consumers are not tired, afraid of manufacturers and dealers together fatigue, do that proud rabbit, and finally by the tortoise catch up, that is a joke.