How do wallpaper companies start a "brand war"?

China Coatings Network
News: With the changing market of wallpaper industry, enterprises in product design, product quality and marketing methods, and strive to obtain consumer favor. So how can wallpaper companies better build brand strategies to "capture" more consumers?
core values allow consumers to clearly identify the brand's interests and personality, is to drive consumers to identify, like and even fall in love with a brand's main force. Unique core value refining, first of all, should be a comprehensive analysis of the status quo of competitors, consumer demand characteristics, and in-depth and detailed analysis of enterprise resources, so as to refine the core value of their own brand. At present, consumers generally pay attention to wallpaper enterprise service professionalism and the pursuit of high-quality life, so wallpaper brands should be from the "professional services, quality of life" aspects of the brand positioning, so that the core value of refining landing.
strong brand is accumulated in the long-term business process, and has a strong profitability. Through the design of multi-period, long-term communication strategy, in order to improve brand awareness at the same time, strengthen the brand's reputation, and then cultivate brand loyalty, promote consumers to produce brand name, quality wallpaper dealers fast and positive association, enhance brand image, to achieve better and longer-term development of enterprises.
The implementation of integrated marketing communication, from multi-space, multi-angle, multi-channel comprehensive promotion of wallpaper brand communication work, covering individual home improvement consumers, decoration companies, designers and other target consumer groups, so as to effectively expand the brand's visibility, promote consumers to produce positive associations.
according to the current domestic industry wallpaper fierce competition. How wallpaper enterprises stand out in disorderly and fierce competition is the most important concern of all enterprises. And strong brands can enhance customer recognition and perception of their enterprises and products, for enterprises to create high added value. However, wallpaper enterprises how to build their own brand strategy, to create a strong wallpaper brand.