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Recently, the Hainan Provincial Market Supervision Bureau opened an investigation into the suspected illegal advertisements published by coconut trees in accordance with the law
On March 25, the Coconut Tree Group published an advertisement on its official Weibo that "trained the general manager and deputy general manager to re-enroll students", claiming that "you can get a car, have a house, have a high salary, and you will definitely be chased by beautiful handsome guys
Mention of coconut palm juice can evoke childhood memories of many people
Speaking of this local brand, friends in Hainan also expressed pride and pride, believing that the quality of the drink is good and the taste is really good
In the past few years, the Coconut Tree Group seems to have made up its mind to use the sideball advertisements as a selling point, and prepare a way to go to the dark
In the past few years, the Coconut Tree Group has been punished for vulgar advertising.
Who has given the courage to let the manufacturers grasp the card of vulgar marketing and not let go?
It must be admitted that the fast-moving beverage industry has fallen into fierce competition in recent years
Some brands focus on low-sugar and high-fiber health brands, and some brands rely on their beauty to attract attention, their packaging >
In contrast, the Coconut Tree Group seems to be weak in innovation.
In fact, if a product wants to sell well, it depends on its reputation.
The “Advertising Law” revised in 2018 stipulates that advertisements should “express advertising content in a healthy form and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation” and “must not hinder public order or violate good social customs” "Should not contain obscene, pornographic, gambling, superstition, terror, or violent content
"Old drivers" who just want to learn more should learn the new advertising law
Of course, the new advertising law also has clear penalties.
Here, I also advise some merchants who are ready to make a good product, and don't just be obsessed with pornography in disguise
