How long is the dividend period for imported coatings?

as a common lying wall paint product in home decoration, from the early 1990s, from Japan's Libang and the United Kingdom Doleshi (now owned by akzoNobel in the Netherlands) to make the paint products truly brandSo that the attribute softos of building materials, has become a consumer self-procurement awareness of home productsthat stage, other domestic paint brands began to paint according to the gourd, appeared in the public eyeBecause in the initial stage of capital accumulation, most of the choice of deep-till channels and rural surrounding the city playAfter nearly 30 years of struggle, China's paint national brand has also risen, gradually have a "right to speak", in some areas and even market share has occupied the first!in such a market environment, many national brands dealers are still pessimisticIn addition to the face of Libang, Doles such as strong foreign brands "attack", there are many purely imported paint brands in the "surrounding" national brandFor example, Du X, Fin X, Fu XX, Al XX and so on, and more and more into the Chinese market, and is the original tank importThe price is not only higher than the domestic production of imported brands, but also higher than the price of many Chinese national brands of paint productsdomestic brand dealers admitted that, although the market share of imported paint is not large, but high profits, good consumer acceptance and other reasons, resulting in domestic brands of products can only rely on low-cost low gross margin to survive"You look at their imported paint brands, shops are the best shop, decoration is also very beautiful, customers certainly like to go to their side!" Our profit spree has been very thin, take money to decorate the shop, which has money to do activities ah! "A domestic national paint brand dealer in Hunan saidwhat is the reason why Chinese consumers like to import products? It's really simpleChinese consumers initially distrusted domestic products, especially in areas closely related to health and environmental protectionFor example, baby milk powder selected imported, the earliest electrical appliances are also the first choice of importsBut with the improvement of national strength, and the development of China's manufacturing industry, Chinese products and brands have been rapidly upgradedLike mobile phones, electrical appliances, clothing, etc, has long been the world of domestic brands Home building materials, is also the domestic brand occupies the largest market share Huawei, in particular, has become the first choice for high-end domestic people, breaking the original Chinese brand is only low-end market positioning ceiling And the paint category, I personally think, the dividend period of imported paint is coming to an end, the next 10 years, will be the domestic brand to speed up the development period reasons are four: is China's paint production process, product research and development and market positioning is getting better and better, its own paint is not very fine high-tech industry, After decades of development, Chinese coating enterprises in the field of home is not weaker than foreign brands the second is the development of nearly 30 years, China's national paint brand awareness is getting stronger and stronger For example, Jia XX in the 2019 "urban life laboratory" cross-border cooperation, breaking the original style of strong taste Three XX from the original radio advertising, evolved into a channel of advertising promotion, visual image is also greatly adjusted, no longer appear "happy paint" such a hot eye funny products three is China's 95 after the "rich" China environment grew up, and not like 60, 70, 80 after, there will be a certain sense of thinking, that Chinese products are not as good as imports Instead, after 95 more patriotic, love Chinese culture and Chinese products The rise of the "national tide" in 2019 is the best proof And after 95 will be the next 10 years, consumer home building materials paint the largest number of people Therefore, the Chinese national brand greatly good! four is the import of paint brands most of the signs of non-aggressive, think that high gross margin and market dividends can eat all over the world As a result, many imported paint brands' input to the market has not increased with sales, so growth began to slow Compared with the Chinese national brand for products and markets more and more input and faster response speed, imported paint "slow" will be a fatal injury! for the national paint dealers, perhaps not really aware of the changes in this market, but also envy imported paint brands Brands and dealers of imported paint actually have a little concern But believe that China will become stronger and stronger, and Chinese brands will get better and better the Chinese market is an open market, the future for a certain period of time, high-end market may also be occupied by imported brands, but the big probability of the popular market is the world of national brands, we wait and see! !