How paint enterprises to break the difficult situation of investment

China Coatings network
: Today,
coatings
industry has entered a relatively mature period, the competition between brands is also increasingly fierce. Dealers as
coating enterprises
development of the indispensable link, investment will become the focus of competition among major enterprises. And at present, the
coating investment
is not good to carry out. In addition to the competition between brands, there is a major difficulty in investment, that is, the complex channels of investment, enterprises are difficult to take care of all, and thus take care of the other side. In the face of investment difficulties, paint enterprises to "know to do" in order to break the embarrassment. Here, the meaning of "know to do" is: to know the essence, to do practical things.
business is difficult to boil down to the essence, the problem is in the industry itself and investment channels two aspects.
coating industry is a traditional industry, its business model for enterprises to produce products, dealers sales profit. This development model can not be separated from dealers, brands want to grow and develop need the cooperation of dealers, and in the short term this business model will not change much, therefore, the major brands are inevitable competition for investment.
traditional investment model includes industry exhibition investment, holding investment conference, publishing investment advertising, through the industry database investment, business personnel terminal coverage of the five categories of investment. In addition, today's rise of network investment, investment methods are not rich. However, paint companies must consider how to spend the least amount of investment costs and get more investment. Too many choices, no doubt increased the difficulty of enterprise choice.
problems, in a short period of time difficult to root out, therefore, the current paint enterprises to do is not to find a way to completely solve these problems, but how to avoid the problem or reduce the impact of these problems.
industry believes that: "industry problems can not be solved for the time being, so enterprise competition is difficult to avoid, since enterprises will fall into brand competition, it is better to actively compete." Take the initiative to enhance the strength of enterprises, improve the quality of products, enhance the overall strength of enterprises.
a wide range of investment channels, no doubt let a lot of enterprises have a headache in the investment sector, especially the rise of network investment, but also let the older generation of business people do nothing. In this regard, paint enterprises need to recruit some young and dynamic members of the investment, the use of a new way to attract business. Through data analysis, performance evaluation and other ways to quantify the degree of excellence of various modes of investment, and ultimately combine the best investment strategy.
in addition to solving the two problems that lead to difficulties in attracting business, how enterprises attract dealers is also an important issue. Paint enterprises need to join the dealer support, such as: opening support, training support, information support, promotional support, strategic support, advertising support, operating support, freight support. In the promotion of brand awareness and enhance brand image at the same time, so that dealers have more opportunities to understand the enterprise.
, coating enterprises to do a good job in investment, first of all, to recognize the nature of the problem, and then solve the problem or avoid the problem, reduce the impact of the problem on investment work. Finally play subjective initiative, attract dealers, help dealers, achieve dealers, so as to achieve a win-win situation.