How should colleges and universities develop the commercialization of food?

This year's young people actually even eat food with a "learning taste".

From: Visual China

In the official online store of the Chinese Academy of Agricultural Sciences, the monthly sales of a low-key Shizhuang oatmeal can reach 10,000+; the total sales of Professor Nannong Dahuang’s roasted chicken in the Tmall Professor Huang’s flagship store has reached 8.

5w.

In recent years, colleges and universities that were originally active in a certain college or surrounding area independently developed foods, but with the help of many KOLs planting grass and evaluation, they went out of the circle directly, making consumers eager to move, and some even called for no online shopping channels.

The brand quickly keeps up.

However, in this article, what we are going to discuss is not whether they are worth buying, let alone writing admissions posts, but we want to discuss with you, in the commercial society, how competitive universities are for food research and development, and how they are branding.

What kind of problems will you encounter on the road?

1.

Infinite Roast Chicken Drumsticks, Fantian Baby Spicy Strips, they all come from college laboratories

1.
Infinite Roast Chicken Drumsticks, Fantian Baby Spicy Strips, they all come from college laboratories

In addition to doing scientific research in the laboratory, students and professors can also be called "side jobs".

When the friends found out that the snacks they had bought were produced by a certain university, they all expressed their shock.

What food categories are universities looking at? How do they make products? Let's start with a list of the side jobs of some college "students".

1.

Huanong Yogurt

1.
Huanong Yogurt

Huanong Yogurt is the iconic product of South China Agricultural University, and its appearance rate in KOL evaluation has reached almost 100%.

According to the official introduction of South China Agricultural University, in the 1930s, the Agricultural College of Lingnan University, the predecessor of Huanong, had a dairy farm of one to two hundred cows.

Later, relying on the dairy processing specialty, the research field was expanded to the production and research and development of yogurt.
In 1997, Huanong established the Dairy Factory of South China Agricultural University to officially sell yogurt.
[1]

Compared with the yogurt on the market, Huanong yogurt is mainly selling points of being affordable, fresh, and less added.

The director of Huanong Yogurt Factory once said: "Our yogurt is like a meal made by our own family.
It may not taste as good as the restaurant's.

Today, Huanong yogurt has gradually stepped out of Huanong and entered more channels such as universities and institutions.

It also has a place in the Guangzhou dairy market occupied by local dairy companies such as Yantang and Fengxing, as well as many large dairy companies.

With the gradual expansion of the market, Huanong Yogurt now purchases milk sources from ranches around Guangzhou, and further improves the management of the entire industry chain to meet the speed of enterprise development.

2.

Southwest University Konjac

2.
Southwest University Konjac

Konjac porridge, konjac silk, konjac meringue.

.
.
The edible value of konjac has been developed in Xida konjac.

Western University Konjac is a school-funded enterprise of Southwest University.
It was established in 2012 and is the scientific and technological achievement of Southwest University’s scientific research.
According to reports, in 1979, Professor Liu Peiying of Southwest Agricultural University discovered that Japan had purchased a large number of konjac horns in Sichuan and Yunnan of our country.
He realized the great potential of konjac and started the research on konjac.

After several generations of hard work, Xida Konjac gradually has its own brand and has established a KGM function research and development center to develop functional foods, special medical dietary products, medicines, and beauty products using konjac as raw materials.

Among the food research and development in many universities, the commercialization of Xida Konjac is relatively high.
In the official flagship store of Xida Konjac Tmall (Junuo flagship store), we can see that Xida Konjac already has nearly 20 SKUs.
Among them, the sales volume of konjac silk has reached 8w+.

3.
Yunnan Agricultural University flower jelly

3.
Yunnan Agricultural University flower jelly

Speaking of Yunnan, we think of flower cakes.
In fact, the flower jelly developed by Yunnan Agricultural University and the Yunnan Plateau Characteristic Agricultural Industry Research Institute is also very distinctive.

At present, the flower jelly series has launched 4 flavors of rose, jasmine, chrysanthemum, and osmanthus.
There are edible flowers in each jelly.

From the perspective of consumer reviews, flower jelly has a strong fragrance of flowers, the taste is sweet and there is no excessive flavor and flavor, and the taste is more crisp than ordinary jelly.

We found that the producer of flower jelly is Yunnan’s local brand Colorful Yunhua, which is invested by Yunnan Agricultural University.
It has assembled a number of professors, doctors, experts and graduate students from several universities in Kunming.
Using the characteristics of Yunnan’s “Flower Kingdom”, the research and development of flowers is based on the characteristics of Yunnan’s “Flower Kingdom”.
All kinds of raw materials.

4.
Hunan Agricultural University Fantian Baby Spicy Strips

4.
Hunan Agricultural University Fantian Baby Spicy Strips

If you know that Fantian Baby is a product jointly developed with Hunan Agricultural University, will your mother let you eat spicy strips?

In addition to the domineering brand name, this spicy strip brand known to Hunanese is also very unique in taste: Tianjiu beautiful wings flavor, plain braised baboon hand flavor, plain charcoal roasted Kirin flavor, vegetarian roasted tendon tail flavor.
.
.
I feel that I can "go to heaven" after eating.

Subverting the impression of spicy strips in consumers' minds, Fantianwa also created a 100,000-level clean workshop, becoming the first spicy strips enterprise in Hunan that successfully passed HACCP food safety management system certification and ISO9001 quality management system certification.

5.
Shinnei carrot juice from Shihezi University in Xinjiang

5.
Shinnei carrot juice from Shihezi University in Xinjiang

In addition to becoming a childhood memory of Xinjiang children, Shennei carrot juice has also made some people who do not like carrots change their prejudice and drink it.

In 1996, Shihezi University specially set up the Shennei Xinjiang Food Research and Development Center, and carrot juice is a product launched by it in accordance with local conditions.
Shennei carrot juice is made from the "Xinheitian Wucun ginseng" carrot produced in the ecological zone on the northern slope of Tianshan Mountain, freshly pressed with cell-breaking technology.

The Shinnei company also specially formulated the national industry standard for carrot juice, as if to tell us that "no one understands carrot juice better than me.
"

In addition to the above-mentioned representative foods developed by universities, foods such as sauerkraut from Heilongjiang University, Mr.
Ling who boarded "Tongue 3", jasmine yogurt from Yangzhou University, and colorful potato crisps from Northwest A&F University are also frequently mentioned.

From the perspective of category selection, most of the food developed by universities is derived from the scientific research results of the university and has the agricultural characteristics of the location of the university.
For example, the color potato crisps of Northwest A&F University use a new high-nutrition color potato variety selected by the team of Professor Chen Qin of the school; Professor Huang’s roast chicken was jointly developed by more than 10 doctors and masters led by Professor Huang Ming of Nannong University.
"A chicken with a diploma"; Fujian Agriculture and Forestry University leveraged its tea factory's raw material advantages to launch tea crisp candy.

From the perspective of development models, the establishment of school-run enterprises, school-enterprise joint R&D, and school R&D enterprise production are common R&D and production models.
Among them, the latter two are the main trends in recent years.

2.
Why did the 34-year-old oatmeal and 25-year-old carrot juice suddenly become popular on the Internet?

2.
Why did the 34-year-old oatmeal and 25-year-old carrot juice suddenly become popular on the Internet?

Shizhuang oatmeal has been on the market for 34 years, and Huanong yogurt and Shennei carrot juice have also been sold in the last century.

“”？，？

1.
“”，

1.
“”，

“”，。、，。

，，，、，，，，“”。

2.
“”

2.
“”

，：。

，，。

“”，，，“”，“”，。

，“”，。，，B《，》，。

3.

3.

“”，，。，。

“”，，，“”。

，，，。

、“”，？

、“”，？

，，，。

“”，：

“”，；

，；

，。

，，？？

1.
≠

1.
≠

。

、：60%~70%，30%。[2]

，，。

？，，，Oxford University InnovationCambridge Enterprise，“”，。

2.
≠

2.
≠

？OATLY。

OATLY，，，，，。

2013CEOToni Petersson，OATLY。OATLY，，。

，OATLY，。

，OATLY，“”。

，。，，，，。

3.
≠

3.
≠

，，。

、，。

upflow：，，。[3]

？。

117，，，、。

，，，、ole。

？

，，。

，。，。

：：FBIF

：，！

xianjichina.
com">，