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With the improvement of living standards, the growth rate of the snack industry has been maintained at more than 6% year-on-year, and the variety of snacks is more and more dazzling.
especially after entering the Internet era, the operation and marketing of snacks began to work hard, the entire snack industry is being "dot" by the Internet, by the wind blowing.
for the snack industry, its own lighter mode of production and operation is more in line with the Internet traffic thinking.
-day eye survey data show that this year, the good shop and three squirrels in the out-of-foreign investment, have focused on science and technology projects, such as Hubei good shop cloud service Technology Co., Ltd. and Anhui three squirrel smart sales Co., Ltd., have demonstrated its importance to digital operations management.
Digital empowerment, on the one hand, is a wide channel to open the door, so that brand snack sales not only limited to offline physical stores, so that the expansion of the brand no longer objective;
source pixabay but digitalization can only be called a fuel booster, can make the snack industry heat up, is the scene of the change of snacks.
scene is a subconscious that has long been subtly formed, but also the snack industry from the low end into the high-end of a change, for the snack industry, the scene is even greater than the increase in traffic.
It is the scene and digital transformation of snacks, so that zero food can be based on different scenes of borderless development and expansion, in recent years, a large number of new snacks, it is the continuous burning of digital and scene-based "calories" was born.
the snack industry is heating up, but that doesn't mean it's going to be easy and businesses can rest easy.
for the middle and high-end level of zero food brand, the snack industry is flammable, fire-prone, but also easy to "explode."
is first and foremost profitable.
Profitability has always been the most important to promote the development of enterprises and industries, for an enterprise, the supply of goods can be supplied in large quantities, and close to unlimited supply, depending on whether market feedback improves the profit efficiency of the supply side, so that the supply side can make money.
followed by disclosure.
for listed companies, major matters must be disclosed, information disclosure for any securities market listed companies are a test.
and the snack industry itself, as a large base and food-related industry, has the risk of accidents.
, once negative news, not only face the pressure of Internet-style information dissemination, but also the pressure of information disclosure of listed enterprises, easy to cause the amplification of negative information.
, security is a fundamental issue for snack companies, especially listed companies, and remediation is just as important.
Taking the good shop and three squirrels as an example, the black cat complaint data show that 358 complaints about the good shop, of which 341 have been replied to, the completion of the volume of 573 complaints, has been replied to 566, is also a strong handling force.
From this point of view, the orderly development of the snack industry, only by virtue of fertile growth soil is far from enough, enterprises should have a scientific concept of development, not blindly follow the trend, only to jointly establish good industry norms, in order to make the snack industry healthy development, warm but not hot people.