How should traditional Chinese medicine enterprises transform as consumption continues to upgrade?

According to data from the editorial perspective of chinapharma.com, new achievements have been made in the construction of Chinese medicine industry in 2017 Among them, the number of diagnosis and treatment of medical institutions in traditional Chinese medicine has exceeded 1 billion, with medical revenue reaching 364.8 billion yuan, close to 10% of the total revenue of medical institutions; the total number of medical personnel in traditional Chinese medicine has reached 1.225 million, with 543000 practitioners, accounting for 44.3%; the number of Chinese medical institutions in operation in China has reached 477, with an average annual growth of 78.1% It can be seen that China's demand for traditional Chinese medicine is very huge, and at the same time, it also promotes the transformation and development of traditional Chinese medicine enterprises in the market competition and the change of consumer demand The industry said that in recent years, the traditional Chinese medicine industry has been attached great importance to At the same time, with the upgrading of consumption, consumers' demand for products is more focused on the improvement of quality, and more attention is paid to the quality and efficacy of traditional Chinese medicine "The formation of the huge chronic disease population and the further attention to the value of life promote people to pay more attention to the elderly care and preventive medicine." The industry believes that with the increase of chronic disease population and the aggravation of aging, the market prospect of traditional Chinese medicine industry in the future is considerable, while traditional pharmaceutical enterprises are also facing the test So, what should these enterprises transform from? To build a development strategy, an enterprise's long-term development will inevitably need accurate positioning, in order to obtain long-term development momentum and breakthrough in a field For example, step pharmaceutical has established a clear development strategy, that is, "focusing on large diseases and cultivating large varieties" With Chinese patent medicine as the core, it is committed to the modernization of traditional Chinese medicine At present, it has formed a three-dimensional product pattern based on the cardio cerebrovascular market, covering the traditional advantages of Chinese patent medicine, focusing on large diseases and cultivating large varieties Meanwhile, one belt, one road strategy, guided by the national strategy of "one belt and one road", has also formulated a development strategy to gradually transform from localized enterprises to global enterprises and from traditional Chinese medicine to bio pharmaceuticals It is the law of social development to strengthen the innovation of "the superior wins, the inferior dies" In the future, the market and consumers must pay attention to the innovation capacity and product quality of enterprises Therefore, innovation is also the core competitiveness of traditional Chinese medicine enterprises to achieve sustainable development According to the industry, innovation includes process innovation and product innovation The ancient technology inevitably has the desirable experience, but also lacks the modern research method to carry on the clinical research, this needs the pharmaceutical enterprise to add the innovation in the technology At the same time, with the development of the times, the development of product dosage form also needs to be kept updated to make consumers better accept It is the Internet era to plug in the "wings" of the Internet In the new market environment, the business model of traditional Chinese medicine enterprises must be further optimized in order to keep up with the consumer demand in time and provide convenience for them For example, the "Internet plus" Chinese medicine business is being built in Guang Yu Yuan At present, more than 2000 Chinese medicine experts provide online inquiry services on the internet medical platform with wide reputation, and online booking service is provided for more than 3000 TCM hospitals including TCM clinics At the same time, the platform also cooperates with relevant units through Internet big data In recent years, the situation of "bad currency expelling good currency" often occurs in the Chinese Herbal Pieces industry, which has a great impact on the environment of fair competition in the market At the same time, the relevant departments need to strengthen the supervision and regulation, establish the consciousness of Chinese medicine enterprises, strengthen the promotion of product quality, and produce according to the ancient process and strict standards, so as to make the products reach a better level, which is conducive to further standardizing the market order and competitive atmosphere.