How to interpret the new strategic development trend of agrochemicals?

[market analysis of China Pharmaceutical network] with the increasing diversity and selectivity of active substances, plant protection product manufacturers, large and small, are increasingly dependent on product differentiation through pharmaceutical innovation Recently, Richard youngman, global marketing director of Lonza agro innovations (Longsha) company, in an exclusive interview, interpreted the new agrochemicals and analyzed the reasons why the preparations are so popular at present (how to interpret the new strategic development trend of agrochemicals? Source: Baidu pictures) Preparations play an important role in plant protection products and their biological activity, safety and convenience However, only from about ten years ago, the familiar abbreviations of simple dosage forms, such as simple water solution (SL), emulsifiable oil (EC) and wettable powder (WP), were gradually replaced by more high-tech dosage forms, such as oil dispersant (OD), oil in water emulsion (EW), suspended milk Agent (SE), etc The emergence of these dosage forms, on the one hand, is due to the development of new chemical means driven by advanced preparation technology, on the other hand, due to the increasingly strict production and environmental safety regulations Volatile organic compounds (VOC), which were popular in Emulsifiable preparations 30 years ago, are not only unpopular with users, but also more and more difficult to pass the environmental audit, so people are keen to seek for newer and better preparations In addition, although the valuation of the global crop protection market continues to grow (with a market value of about $50 billion in 2016), the future development mainly depends on the growth of sales, which is also an important factor in promoting the development of preparations In contrast, stricter regulations have raised market access barriers and development costs, which has slowed the development of new chemical molecules in the past decade However, the innovation consciousness of plant protection industry has not been put out, and enterprises have turned the battlefield to the innovation of preparation technology In this crowded buyer's market, more novel, better and better compliance, or even a simple preparation with different points, can make enterprises stand out, obtain development opportunities, and further improve the products that cost millions of dollars for research and development, regulatory support and promotion At the same time, investment in pharmaceutical innovation can also bring important and valuable differences to generic pharmaceutical manufacturers Compared with the development and registration of new active ingredients, the cost and market access threshold for the development of new preparations are much lower, their chemical molecules may have been widely known, and technical communication will not be hindered In addition, the development of preparation technology also makes it possible to make a mixture of two or more active ingredients that were not compatible in the past Up to now, the global crop protection products are almost all the products of organic chemistry, that is, synthetic petroleum derivatives Now, due to the increasing supervision, the identification and commercialization of new crop protection products (such as biopesticides or fermentation products) has become a trend, and the market demand for new dosage forms has greatly increased Therefore, a new challenge arises, that is, the compatibility with the active ingredients or active organisms in the biological preparation products Although there are difficulties, the huge market of biopesticides cannot be ignored: it is estimated that in the next five years, the share of biopesticides in the global crop protection market will reach nearly 9 billion US dollars If innovation promotes the development of preparations, preparations promote the progress of production The experience of small-scale sample processing is not always applicable to large-scale industrial production, but needs to be comprehensively considered in terms of cost, working hours, output and practicability Similarly, the development of new formulations can also drive improvements in production processes: new formulation technologies and ingredients, such as the combination of polymers and surfactants, can improve end products and processes The new preparation technology does not have to come from the agricultural and chemical industry The preparation development technology and new inert substances of other industries can also be applied to the agricultural and chemical industry Relying on professional preparation knowledge, advanced production technology and rich cross industry experience, Lonza agro innovations has recently decided to establish a new preparation business In the past, Lonza has become an important supplier of many pharmaceutical enterprises relying on its brand proxel? Series preservatives Now, with the launch of new brand velcis? Products, Lonza will again win with experience, reputation and quality in the plant protection industry, and transform into an ideal production and R & D partner for pharmaceutical enterprises Lonza believes that as a producer of plant protection products, both global giants and local tycoons will face the same difficulties and challenges in the next few years With the discovery of new active substances decreasing day by day, the traditional product development process is only applicable to companies with strong resources At the same time, the development of new preparation technology will bring greater pressure to enterprises relying on old products and general chemical ingredients On the other hand, there is a "huge unknown" in biopesticides It can be seen from recent news such as merger and acquisition, alliance, etc., that most of the top five enterprises hope to develop biopesticides, but problems such as global market, regulatory differences between the United States and the European Union have not been solved, leaving ambiguous legislative boundaries With the launch of velcis brand, Lonza has integrated all the necessary elements for a successful person, such as advanced indoor production equipment, rich regulatory knowledge and market experience, which will help its partners keep up with the development trend of preparations and develop specific inert ingredients with differentiation and environmental protection All along, "innovation" is the essence of crop protection industry The preparation may be just one of many innovative forms, but it is worthy of attention.