How to set up a good "corporate website" of paint enterprises

China Coatings Network
News:
coatings enterprises
official website can help enterprises to establish an image, promote enterprise products, increase sales opportunities for enterprises, provide services to consumers and so on. Enterprise official website in recent years in
coatings
industry popular, large and small paint enterprises have built a network, the opening of the Internet era.
is the purpose of setting up a website? A fad, or is it your real business? We have witnessed too many failed websites, and often hear people ask: Why do I have the official website to build a station feel ineffective? In fact, the reason is very simple - when the station was not planned well, confused and technology companies after the exchange of the station, completely aimless.
a successful coating enterprise official website should have marketing orientation, planners should consider a variety of factors:
general coating enterprises to establish a website for only two purposes, one is marketing; Second, publicity and promotion.
1, marketing for the purpose. This requires enterprises to analyze their own coating situation, products, sales channels and sales objects, and so on, to clarify their website type, because the website for enterprise consumers and individual consumers is completely different.
2, publicity and promotion. Some tu enterprises do not need network marketing, enterprise official website just to establish corporate image, to provide services for consumers, is part of the overall marketing strategy of Tu enterprises.
are your online and offline competitors? What are the advantages of your products, services, brands, marketing, etc. compared to these coating companies? These need to be reflected in the website, so that consumers know you better, so that when choosing the same product will be preferred your business, your products.
your corporate website is maintained by professionals, information update release is timely? For example, enterprises have recent activities, but there is no information updates, there are new product launch sites can not be found, then consumers in the browsing of the information is always lagging behind, such a coating enterprises who will choose? Therefore, the site maintenance problem in the early stage of the station to be planned.
1, get a good domain name for your website.
2, website construction technology program planning.
3, website content, style and speed.
4, website promotion.