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"Pharmaceutical Network Industry Dynamics" In recent times, Ali Health in the field of vaccines began to move frequently.
Following the september change of Ali Health APP to Medical Deer APP and the agreement with Koxing Holdings, on October 10, ali health immunization planning center issued "Vaccine Service Platform 2.0" and opened up the platform service capacity to all vaccination units nationwide.
it is understood that users can access Ali Health Care APP or Alipay Medical Health Channel to find vaccination points on the platform, enjoy vaccine time-by-time appointments, specific vaccine-specific full-process services (such as influenza and HPV vaccine science, registration, and appointment), as well as children's vaccination intelligent planning and reminders and a range of functions.
addition, Ali Health also provides online vaccine reservation services in dozens of provinces and cities across the country, including Zhejiang, Guangzhou, Jinan, Hefei, Harbin and Fuzhou, through the docking government service platform.
industry believes the series of upgrades could signal that Ali Health Vaccine Services, in addition to online bookings, has expanded to a wider range of offline service units, as well as strong coalitions with upstream producers.
fact, in the field of vaccines, there are already contestants.
in addition to Ali Health, nationwide, Baidu Health, JD.com Health, Gaoji Medical and other giants are rapidly spreading.
such as September 20, Baidu Health launched the e-commerce brand festival, and since the launch of HPV vaccine spot booking service, daily turnover (GMV) has exceeded 20 million.
Health announced on October 20th that from now on, users can place orders and make online reservations by searching for the keyword "vaccine" on JD.com's App.
, JD.com Health has been online influenza vaccine, 4-price HPV, 9-price HPV vaccine, shingles vaccine and other vaccine services, users can choose on demand.
addition, local and regional platforms are also competing, such as the Beijing Center for Disease Control and Prevention launched the "Capital Vaccine" service APP, Jiangsu Nursery Tong Internet Technology Co., Ltd. developed Nursery Tong and so on.
, the reason why there are so many enterprises, institutions layout vaccine platform, mainly because of the huge domestic vaccine demand and market.
, according to the data disclosed by the Chinese Academy of Sciences, China issues 500 million to 1 billion bottles of vaccine each year, ranking first in the world.
2019, the total number of vaccines issued nationwide was 565 million doses, an increase of 5.8% year-on-year.
forecast, China's vaccine market size will reach 31.5 billion yuan in 2020.
with government support for vaccine companies and growing awareness of prevention among residents, the industry expects the total size of the domestic vaccine market to reach 116.1 billion yuan by 2030, with a compound annual growth rate of more than 10%.
, however, it is worth noting that industry insiders believe that although there are many platforms for the current layout of the 'Internet plus vaccine', many platforms have limited role and the impact of some platforms is limited to certain regions.
addition, there are challenges to making the platform profitable.
it's hard for manufacturers to pay for best-selling, high-aware vaccines, such as first-class vaccines and flu vaccines, and low-profile, low-demand vaccines don't have to make appointments even when it's mass-publicized.
So for these platforms and enterprises, pharmaceutical channels (supply chains) and physician resources will be the core of future competition, and how to integrate these resources and achieve nationwide linkage, reduce costs, will also become a vaccine cooperative enterprises and platforms themselves need to solve the problem as soon as possible.
, "Internet plus vaccine" very well solve the user's consumption difficulties, pain points, and truly realized for the people to use.
the gap between online and offline medical services, building a convenient bridge between hospitals and users.
, with the continuous development of "Internet plus vaccine", related platforms and enterprises may become an important force to promote the development of the medical industry and build a healthy China.