Ice Cream Embraces "New Retail" and "New Consumption" - One of China's Ice Cream Market News in 2021

Wang Guanghuai Wangcheng

On October 11, the "24th China Ice Cream Frozen Food Industry Expo" (abbreviation: China Ice Cream Exhibition) jointly sponsored by China Bakery and Confectionery Industry Association and Tianjin Baker Qilong Exhibition Service Co.

New retail opens up a new world of ice cream

"The global per capita annual consumption of ice cream is about 4.

At the exhibition, new ice cream products and new ingredients appeared one after another

According to experts, the domestic ice cream industry has long produced more than sales and the market is crowded, and the isolation caused by the epidemic has promoted the development of home consumption.

According to China’s Daojia retail data platform O2OMind, the monthly sales of ice cream O2O Daojia business continued to grow.

Deshi's booth was designed in the shape of Shenyang Imperial Palace Cultural and Creative Ice Cream

Data from the Prospective Industry Research Institute shows that e-commerce is an important channel for domestic ice cream to break through

New consumption leads ice cream quality and fashion

More than 50 Chinese and foreign leading ice cream companies and brand manufacturers participated in the China Ice Cream Exhibition, including nearly 10 Italian manufacturers

"The core of new ice cream consumption lies in the supply side, which is to meet, create, and tap demand in a user-oriented manner

The ice cream industry accurately positioned innovative products and ingredients services.

Premiumization is becoming a trend in ice cream consumption

According to reports, young people pursue quality life, and consumers pay attention to brands and "real materials".

Shanghai Lime on-site processing uses milk, pure fat chocolate and other raw materials to make Italian ice cream

High-end ice cream products are eye-catching

International brand manufacturers showcased the style of ice cream and ingredients

Nutrition and health is the hotspot of ice cream product innovation

Ice cream brands and ingredient companies responded to the country's call for "Healthy China" and seized the highlands of consumption

Negotiating business and tasting ice cream at the exhibition

International brands are eye-catching.

The scene-based ice cream consumption makes the perfect combination of emotion and casual fashion
.

As a leisure sweets basket, Chinese ice cream is full of various consumption scenarios: the largest variety of ice cream in the world and the rapidly expanding cold drink storefront, home-made ice cream machines, catering dishes and desserts, milk tea mixes, cake candies, baking companions, Mooncakes,
etc.
The ice cream industry serves the consumption scene, releasing the elements of convenience, emotion, youth, culture, personality, leisure and so on to the youth, so that they can experience the coolness and sweetness everywhere
.
Liu Lanying, vice chairman of the China Cooking Association Catering Supply Chain Committee, believes that ice cream, with its inclusiveness and variability, provides new ideas and business opportunities for the food industry, including catering
.

The scene of the 15th "Elson Cup" Ice Cream Creative Competition in Tianjin

A netizen said: "It's ice cream on the surface, but it's actually a happy explorer.

" Tianbing's "Little Prodigy" series of crisp ice creams are mainly happy and crisp.
Tianqi's European animal husbandry ice cream barrels contain small cubes of ice cream that warm children
.
Yili mustard and seaweed flavor ice cream presents seafood and spiciness to youths who pursue individuality and curiosity; Hongbaolai's Melaleuca durian is unforgettable; Turkey's MADO high-quality ice cream is called "ice cream that can be enjoyed with a knife and fork"; Madagascar vanilla fan The company introduced plant-based ice cream that can be paired with a variety of dining delicacies
.
All these will bring joy to people
.

　　The 15th "Elson Cup" Ice Cream Creative Competition in Tianjin was held at the exhibition site
.
Tianjin University of Commerce gives full play to the advantages of "Ice Cream Huangpu" teaching and scientific research, and joins hands with Tianjin Agricultural College, Beijing Agricultural College and other colleges and universities to organize college students' associations to creatively develop ice cream products.
Ice cream, tracking consumption fashion, reflects the beautiful creativity of the youth
.

　　                 Responsible editor: Wang Jinchen Review: Zheng Ying

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