If a crab is not sold, each crab coupon will make a net profit of 100 yuan!

The end of September is the best time to taste hairy crabs.

Because it is convenient to carry or give gifts, crabs are eaten and redeemed, and crab coupons are favored by consumers

Crab coupon idling

According to media reports, merchants printed crab coupons with a face value of 500 yuan and sold them to marketers at 400 yuan, and marketers sold them at 500 yuan, but reclaimed them at 250 yuan, and then sold them to crab coupons at 300 yuan.

"To be a crab, first issue coupons", many crab businesses have become "zero-cost" transactions

In addition, because there is neither a market guide price nor an industry guide price for crab coupons, the demand for gift-giving is superimposed, making the sales model of high face value and low discount become an industry practice

There are a lot of problems with crab coupons

Analysts said that by using crab coupons, merchants can earn a lot of money without raising crabs, so that they no longer pay attention to the product itself, and in the end, only ordinary consumers can pay the bill

On the black cat complaint platform, as of September 21, there were 3,718 pieces of information about crabs

Complaint 1: Unable to pick up the goods

Some consumers reported that after purchasing a coupon issued by a crab company, it was prompted that "This product is temporarily out of the redemption period.

Source: Black Cat Complaint Platform

Complaint 2: Inconsistent with the information indicated on the crab coupon

Some consumers claim that the crab coupons indicate 5 taels of male crabs and 4 taels of female crabs

Complaint 3: Merchants run away

Consumers also said on the investment platform that the crab card they bought on September 18, 2020 was said to have expired that year and will be valid for three years.

“Some small-brand crab coupon merchants may be doing hairy crab business this year, but they will change their business next year.

Regulators and associations work together

Crab coupons have become the "hardest hit area" for consumer routines.

For example, this year the Suzhou Municipal Market Supervision Bureau organized and advocated brand merchants as member units to provide unreasonable return promise services for one-time redemption crab cards and vouchers that have not been activated for delivery within 30 days from the date of sale

The China Consumers Association also issued a document before the Mid-Autumn Festival that many consumers reported that after purchasing crab coupons, they were faced with the imbalance of supply and demand of "one coupon in hand, crabs are hard to find", or the crabs received had shrunk severely and lacked.

The market scale continues to rise

According to data from the China Fisheries Statistical Yearbook, China's crab (mariculture) production in 2019 was 293,600 tons

According to data from the China Business Industry Research Institute, the size of the Chinese hairy crab market in 2020 is close to 150 billion yuan, of which the total sales of "Yangcheng Lake hairy crabs" have exceeded 70 billion yuan, accounting for 46.

According to the analysis of Jiangsu Lingjiatang Market Information Center, from the current listing situation, the sales of crabs this year were affected by the epidemic, the market launch time was slightly lagging behind, and the supply was sufficient as a whole
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Around the National Day, the demand and price of large-sized crabs, especially high-quality crabs, will increase
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