In 2015, household e-commerce consumption or more than 200 billion yuan.

China Coatings network
:
a global online payment platform paypal released the "global consumer online shopping behavior and preferences survey report" shows that Chinese consumers daily online shopping habits and enthusiasm led the world. The head of the China Household E-commerce Alliance believes that although the home industry is a more traditional industry, but also inevitably catch up with this tide of e-commerce, the share of the home online shopping market is in double-digit, or even more than three-digit speed in the soaring. According to statistics from the China E-Commerce Research Center, online sales in the home industry amounted to 70 billion yuan in 2013, accounting for only 3.9% of offline sales. In 2014, the number of household e-commerce transactions reached 119.7 billion yuan, an increase of nearly 50% over 2013. This is expected to reach 205 billion yuan by 2015, three times the size of 2013. Among them, the scale of online shopping increased by 249%, the online shopping rate reached 17.5%, after apparel, 3c digital products, e-commerce in the field of another blue sea. Facing the rapid development of e-commerce channels, traditional home enterprises have begun to act. Industry media have done a survey, at present, more than 80% of household enterprises are highly concerned about e-commerce market, more than 60% of home enterprises are planning to implement their own e-commerce road, about 30% of home enterprises have been deeply involved in the field of e-commerce, 5% of home enterprises have been in the process of developing e-commerce to obtain economic benefits.