In its 2020 half-yearly report, three trees recorded record quarterly revenue and profits.

In the first half of 2020, under the severe circumstances of the global economic environment affected by the outbreak of neo-crown pneumonia, the three trees saw the general trend, adhered to cultural self-confidence, strategic determination, around the "value of coordinated growth" three themes, seized the opportunity in the crisis, practice more refined internal skills, firm confidence to find a new continent, maintain counter-trend development, industry status, market value greatly improved.
net income attributable to shareholders of listed companies was RMB43,466.17 million in the first quarter of 2020, down 31.10% from a year earlier, and net profit attributable to shareholders of listed companies was RMB12,638.4 million.
the second quarter of this year, as the domestic epidemic was effectively controlled, the growth rate of infrastructure investment and real estate investment narrowed month by month, and market demand recovered rapidly.
's operating income for the second quarter of 2020 was RMB215,984.6 million, an increase of 37.45 percent over a year earlier, and net profit attributable to shareholders of listed companies was RMB23,513.95 million, an increase of 96.22 percent over a year earlier.
compared with the previous year's data, the three trees in the second quarter of 2020 single-quarter revenue and net profit are more than the previous year's single-quarter data, a record high! In the whole coating industry market demand stage is inhibited, three trees achieved such results, once again proved that three trees as the domestic civil building coatings industry leader of the huge development potential, three trees have a world-class paint enterprise development potential.
Throughout the work of the three trees in the first half of 2020, the three trees enhance and optimize the profitability model of customer stores, continuously improve the retail efficiency of dealers, enhance the lean production level of the supply chain, strengthen brand innovation and expansion, deepen the creation of a shared self-drive mechanism, vigorously enhance per capita efficiency, and continuously provide innovative products and services to Covering internal and external wall coatings, waterproof, insulation, flooring, Kiev materials, construction "six-in-one" green building materials one-stop integrated system, to create high-quality coatings and home new materials for auxiliary, Kiev materials all supporting, health, color, taste, service as one of the better life solutions.
01 big brand, high-end appearance of three trees long-term focus on brand building and publicity, continued in CCTV, the Central People's Radio and various types of website media and major stations, building materials business circle to run a series of ads on the theme of health and environmental protection, "three trees, live immediately" continued to occupy the minds of consumers, become a household name brand advertising language.
the beginning of 2020, three trees became Hurun China's top 500 private enterprises in the paint enterprises, August 5, 2020, three trees for the 14th consecutive time by the World Brand Laboratory selected as "China's 500 most valuable brand", brand value 292. 3.6 billion yuan, up 14 places in the overall ranking, ranked first in the paint category, august 6, three trees officially became the Beijing 2022 Winter Olympics and Winter Paralympic Games official paint exclusive supplier, to help the Beijing Winter Olympics and Winter Paralympic Games preparations, to show the world the image of China's national brand.
addition, the three trees ranked among the top 10 global paint listed companies by market capitalisation, and the global ranking has been significantly enhanced.
02 extreme health, research and development innovation uphold the "extreme health, extreme performance, extreme application" product research and development concept, three trees in the first half of this year to continuously promote product upgrading iteration, increase product technology innovation efforts, the development of new products 100, upgrade products 77, reduce this product 103.
In particular, new product development and old product optimization and upgrading of business modules such as waterproof coatings, waterproof coils, building decoration interior wall coatings, engineering exterior paints, wood lacquer, adhesives, new materials for home, etc., further enhance the market competitiveness of products; High-end decorative interior wall art paint, 360 multi-effect anti-bacterial antiviral all-round wall paint, fresh respiratory antiviral full-effect water-based wood paint, set a number of innovative technology as one of the small Senke created natural plate and many other innovative products have been listed, and constantly meet the user's demand for one-stop green building materials, leading the development of the paint industry.
In order to build competitiveness in products and technologies, and to gather and train industry talents, Three Trees has also established a Shanghai Research Center to research and develop the synthesis and application of key raw materials in coating formulations.
03 Fine work, enabled to grow at home interior wall coating business, three trees continue to empower customers, to assist customers to grow, promote the marketing process of digital management and accurate drainage, improve the overall turnover rate, improve the overall dealer shop efficiency, human efficiency, product efficiency, the initial construction of retail store operation model.
three trees held an online partner summit, with partners to develop in concert, enabling growth, complete the construction of retail micro-mall, set up a marketing platform, hold consumer terminal sales activities, explore the online live streaming model.
through online and offline linkage integration, in the consumer operating side for store synergy, improve retail efficiency.
In the engineering exterior paint business, competitive advantage has been highlighted, three trees continue to focus on the "user-centric" core values, accelerate the city's new, "six-in-one" product system solutions, hardcout good life system integration promotion, adhere to the "focus on the top ten, hard work 100", strengthen cooperation with large real estate enterprises, promote new channel brands shortlisted, improve the share of real estate company paint.
2020, three trees to carry out the "city new and existing building transformation" cloud summit, for the old transformation of energy, new urban buildings, building a better life.
launched its first online series of partner-enabled live forums, conducting online meetings, attracting hundreds of thousands of participants, and building close symbic forest partnerships with customers.
All along, three trees to green, health, environmental protection products and professional, efficient services to become the preferred brand of many top 100 real estate, as of the end of the report, the domestic top 10 real estate companies three trees strategic cooperation has 9, project cooperation 1, the other top 100 real estate in the proportion of three trees products steadily improved, the momentum of development is good.
04 online marketing, precision draining by this year's outbreak, three trees continue to increase the Internet online marketing investment, explore the transformation of the Internet, the use of precision drain to operate.
deep layout online and offline completely channel integration, combined with online promotion, online customers, online services and other ways to meet the new young consumer groups higher shopping experience and purchase needs.
Three trees use the new live belt marketing means, to "three trees live to rob the factory" activities to create a domestic paint industry online live stream, 3.5 million people watch online at the same time, network voice industry first;
05 green intellectual construction, lean production of three trees pay attention to the creation of green ecosystem, three trees factory in Putian, three trees factory in Sichuan was rated as a national green factory.
Three trees Anhui Eco-Industrial Park continued to improve and upgrade, has passed the ISO system certification, and achieve full intelligent management, the introduction of the world's top automated production lines and clean production systems, to create intelligent manufacturing and green production benchmark park;
, the three trees of the national green supply chain layout is increasingly perfect, the construction of "many, fast, good, provincial" ecological supply chain system, to achieve rapid delivery.
06 godly lover, responsibility to assume as a big country brand high-end paint leader, three trees in the rapid development at the same time, always practice the "godly lover" social responsibility.
the outbreak, the three trees heart of the country, the heart of partners, the heart of the staff, to show the great love of the enterprise.
relying on the three trees public welfare foundation, three trees the first time to the first line of donations of more than 10 million yuan, with the people of the whole country to overcome the difficult times, the cumulative donation amounted to more than 18 million yuan.
in the post-epidemic era, the three trees still did not stop the pace of public welfare, spare no effort to contribute to public welfare undertakings.
Three Trees Together Plan to Launch the First Three Trees "Beautiful China Youth Action" University Student Environmental Creative Competition, encourage and support college students across the country to put forward environmental protection product creative design programs, pay attention to ecological civilization and environmental protection; Tree Exclusive Public Welfare Day"; Donate health paint to support the China Poverty Relief Foundation's "Baimei Village House" project; as the official green low-carbon advocacy enterprise of the "An Egg Storm" campaign, support and participate in online public welfare challenges and other activities; Mr. Hong Jie, Chairman of the Three Trees, gave back to his alma mater with practical actions, pledged 20 million yuan to support the construction and development of Xiamen University's education on the centennial of Xiamen University. Three trees actively fulfill the social responsibility of corporate citizens, while calling for more three tree employees, partners, college students, the public to participate in the three trees public welfare activities, to establish an open sharing and win-win public welfare platform.
By 2020, the three trees will focus on the three themes of "value", "synergy" and "growth", conform to the national strategy, seize opportunities, continuously improve multi-channel construction and establish a new model of sustainable retail marketing
Relying on the corporate social responsibility management platform, we will continue to promote a series of public welfare activities such as poverty alleviation, environmental protection and education, continue to strengthen brand management and user research, brand innovation and expansion, deepen green public welfare innovation brands, improve supply chain management systems, improve the level of intelligent manufacturing and information technology, strengthen the transformation of corporate organizations, establish rapid service capabilities, continue to empower employees, partners and their teams;
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