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    Home > Food News > Food Articles > In the first quarter of 2021, Norwegian salmon sales to China doubled

    In the first quarter of 2021, Norwegian salmon sales to China doubled

    • Last Update: 2021-04-22
    • Source: Internet
    • Author: User
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    Norwegian foodmate.
    net/tag_4622.
    html" class="zdbq" title="Seafood related food information" target="_blank">Seafood Bureau (NSC) statistics, in the first quarter of 2021.
    Norway to foodmate.
    net/tag_5027.
    html" class="zdbq" title="China-related food information" target="_blank">China foodmate.
    net/tag_227.
    html" class="zdbq" title="Export-related food information" target="_blank">exported 7,429 tonnes of foodmate.
    net/tag_1553.
    html" class="zdbq" title="Salmon related food information" target="_blank">salmon , an increase of 95%, exports of NOK 429 million, an increase of 43% (2020 salmon sales of about 17,000 tons).
     
    According to the Norwegian Fisheries Agency, Chinese demand is gradually returning to normal, and competition between Norwegian salmon and other producing countries seems to have eased.
     
    Victoria Braathen, Director of the Mainland China and Hong Kong Region of the Norwegian Seafood Agency, said: “Since last autumn, Norwegian salmon exports to China have recovered well, and the market has continued to develop steadily after the Spring Festival.
    Although there is still a way to go to fully return to the pre-epidemic level.
    However, with the recovery of market conditions, consumers have resumed daily catering and entertainment, so the sales of the catering industry have increased compared with the same period last year.
    "
     
    "Most salmon products are consumed in the catering market.
    If consumers want to eat some delicious and healthy food, salmon is a very attractive choice.
    Because more and more companies are exploring opportunities in the Chinese market, I think this trend is very May continue.
    " Braathen said.
     
    In March, Norway's Leroy and COFCO Imported Foods (Shanghai Co.
    , Ltd.
    ) signed an exclusive agreement, and COFCO became the exclusive agent of Leroy's frozen salmon in the Chinese market.
     
    Braathen said that during the epidemic, Norwegian companies launched new products and established partnerships to effectively respond to changes in the market situation.
    "The new crown pandemic has created opportunities for home cooking.
    Consumers experience the whole process of online shopping, and there are more types of seafood to choose from.
    This may open up new opportunities for differentiated markets.
    As the global situation improves , We have the necessary tools to deal with the epidemic.
    We have reason to believe that Norwegian salmon and other seafood will continue to move forward.
    "
     
      Braathen also pointed out that China's shrimp, crab and shellfish market has huge potential.
    "Since the whole year, the export of live Norwegian king crab to China has doubled, and the export of cold water shrimp has also shown an increasing trend.
    "
     
      In the first quarter of this year, exports of Norwegian cod and mackerel declined.
    The export volume of cod was 7,140 tons, down 5% year-on-year, and the export value was NOK 212 million; the sales volume of mackerel was 11,131 tons (down 6% year-on-year), and the export value was NOK 168 million.
     
      "Most of Norwegian cod and mackerel undergo secondary processing in China and then exported to other countries.
    " Braathen said that Chinese consumers' interest in these two fishes is still increasing, as trade and logistics conditions are further normalized.
    , The Norwegian Seafood Agency continues to be optimistic about the Chinese consumer market and said it will continue to launch promotional activities.
    foodmate.
    net/tag_4622.
    html" class="zdbq" title="Seafood related food information" target="_blank">Seafood foodmate.
    net/tag_5027.
    html" class="zdbq" title="China-related food information" target="_blank">China foodmate.
    net/tag_227.
    html" class="zdbq" title="Export-related food information" target="_blank">exports foodmate.
    net/tag_1553.
    html" class="zdbq" title="Salmon related food information" target="_blank">salmon
     
      According to the Norwegian Fisheries Agency, Chinese demand is gradually returning to normal, and competition between Norwegian salmon and other producing countries seems to have eased.
     
      Victoria Braathen, Director of the Mainland China and Hong Kong Region of the Norwegian Seafood Agency, said: “Since last autumn, Norwegian salmon exports to China have recovered well, and the market has continued to develop steadily after the Spring Festival.
    Although there is still a way to go to fully return to the pre-epidemic level.
    However, with the recovery of market conditions, consumers have resumed daily catering and entertainment, so the sales of the catering industry have increased compared with the same period last year.
    "
     
      "Most salmon products are consumed in the catering market.
    If consumers want to eat some delicious and healthy food, salmon is a very attractive choice.
    Because more and more companies are exploring opportunities in the Chinese market, I think this trend is very May continue.
    " Braathen said.
     
      In March, Norway's Leroy and COFCO Imported Foods (Shanghai Co.
    , Ltd.
    ) signed an exclusive agreement, and COFCO became the exclusive agent of Leroy's frozen salmon in the Chinese market.
     
      Braathen said that during the epidemic, Norwegian companies launched new products and established partnerships to effectively respond to changes in the market situation.
    "The new crown pandemic has created opportunities for home cooking.
    Consumers experience the whole process of online shopping, and there are more types of seafood to choose from.
    This may open up new opportunities for differentiated markets.
    As the global situation improves , We have the necessary tools to deal with the epidemic.
    We have reason to believe that Norwegian salmon and other seafood will continue to move forward.
    "
     
      Braathen also pointed out that China's shrimp, crab and shellfish market has huge potential.
    "Since the whole year, the export of live Norwegian king crab to China has doubled, and the export of cold water shrimp has also shown an increasing trend.
    "
     
      In the first quarter of this year, exports of Norwegian cod and mackerel declined.
    The export volume of cod was 7,140 tons, down 5% year-on-year, and the export value was NOK 212 million; the sales volume of mackerel was 11,131 tons (down 6% year-on-year), and the export value was NOK 168 million.
     
      "Most of Norwegian cod and mackerel undergo secondary processing in China and then exported to other countries.
    " Braathen said that Chinese consumers' interest in these two fishes is still increasing, as trade and logistics conditions are further normalized.
    , The Norwegian Seafood Agency continues to be optimistic about the Chinese consumer market and said it will continue to launch promotional activities.
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