In the next five years, the share of water-based coatings in my country may reach 20%

China Coatings Network
News: China's
coatings
industry has developed rapidly, has become the world's largest paint producer, but the environmental protection of paint products has been a topic of concern to the industry, with the rapid development of the paint industry in sharp contrast to China's
water-based coatings
has been developed for nearly a decade, has been edwined, the road to development is slightly longer, and foreign water-based coatings gap is very large, especially in the
construction coatings
field. For the cause of this situation, in fact, this is not a matter of spending power, but the consumer's lack of understanding of paint caused. At present, in addition to some familiar products, real national brands or regional brands do not really enter the minds of consumers, and there is a certain gap between low-end consumers and high-end products, affecting the promotion of water-like paint.
in addition to people's problems in the concept of consumers, in fact, most of the building paint production enterprises, there are some contradictions. Industry insiders said: "Construction coatings production enterprises are only a few in the real market, and 70%-80% of enterprises are doing engineering, the main reason for this situation is mainly because of the current domestic
soinsoding enterprises
in the production conditions, technological advanced, product stability and other aspects of defects, difficult to support the market demand, which also restricts the rapid development of the water-based coatings market to a certain extent."
Although the current domestic water-based coatings can not be equal to low-carbon, but, with consumers on their own health understanding, with the external climate, consumption habits and other factors, water-based coatings because of their own environmental protection, in Japan, Europe and the United States market share has been more than 60%, and China's proportion is significantly lower. Industry insiders say that in the next five years, water-based coatings in China's market share or can reach 20%.
" in recent years, paint appeared in addition to formaldehyde, clean taste and other selling points, in recent years paint and no new selling points appear, the market has returned to calm. After several years of precipitation, consumers are no longer particularly interested in those selling points, after all, these selling points are not the most critical thing of the paint itself. On the contrary, environmental protection has become the most important safety concern," industry insiders said.
in the process of water-based paint development, the government needs further supply to promote the development policy of energy-saving and environmentally friendly water-based paint. For example, increase the proportion of water-based coatings used in urban infrastructure construction and government procurement, so that enterprises in the market to get real benefits; Transfer positive energy, promote energy conservation and environmental protection, promote water-based coatings, in the government vigorously advocate the promotion of energy-saving and environmental protection at the same time, bring water-based coatings and other related energy-saving and environmental protection industry publicity.the development of
water-based coatings, not only in line with the current development of China's environmental protection and energy-saving industry needs, but also to environmental protection and energy-saving coating enterprises to support and encourage, but also help to deepen the general public from their own health and safety to deepen the understanding of water-based coatings, so that the choice of coating and coating more inclined to environmental protection and reduce the coating coverage plumpness, color, hardness and other requirements. "If it can go deeper, the national tussing enterprises can also use this east wind to promote their brands and reverse the long-standing consumer psychology of 'non-international brands' in the minds of ordinary people." Industry insiders say.