In recent years, with the normalization of centralized procurement, the separation of medicines, graded diagnosis and treatment, and the continuous improvement of relevant policies in the field of Internet medicine, including the development of "Internet +" medical insurance services, the successive introduction of the "Internet Diagnosis and Treatment Supervision Rules (Trial)" and the "Measures for the Supervision and Administration of Drug Online Sales", and the rapid advancement of the outpatient mutual assistance guarantee mechanism, the out-of-hospital drug retail market has achieved rapid development and has great
potential.
Some institutions predict that in the next 3~5 years, the pharmaceutical chain retail industry will usher in a period of rapid development, and relatively speaking, chain head enterprises have greater opportunities
.
In recent years, leading pharmaceutical retail enterprises have aimed at the development opportunities of the industry and begun to vigorously deploy their own online retail business and Internet hospital diagnosis and treatment system
.
For example, in the context of aging aging, enterprises that have taken the lead in smelling have laid out the chronic disease market, deepened the whole process of disease management, and effectively improved the efficiency and quality
of chronic disease management.
In the future, the company said that it will continue to practice the HMO model through the value proposition of saving worry, time and money, gradually improve the O2O service network with family doctors as the key starting point, and continue to build an online and offline integrated medical and health service platform covering health, sub-health, disease, chronic diseases and elderly care management, so as to contribute to
the realization of "Healthy China 2030".
There are also national chain pharmacies that have launched WeChat mini program online shopping malls to open up the O2O model, deliver medicines to patients' homes, and provide drug combination recommendation services
.
And through the issuance of online and offline coupons, online and offline points are opened, increasing patients' repeated purchases and strengthening patient stickiness
.
In addition, Yifeng Pharmacy, Zhang Zhongjing, Anhui Guosheng, etc.
, which are ranked higher in the pharmaceutical retail industry, have been deployed on the Alipay platform, transforming from offline retail to online retail, achieving cost reduction and efficiency increase, while expanding more service items from a single retail business, making revenue channels more diversified and resisting the vulnerability
of a single traditional business.
Founder Securities Research Report said that domestic chain pharmacies are about to enter the era of 10,000 stores, and "self-construction + mergers and acquisitions + franchise" is the core driving force for
growth.
It is reported that as the first pharmacy in China to break through 10,000 stores, the people adopt the "9+7" expansion strategy, that is, the strategy of 9 provinces is self-construction, mergers and acquisitions, and franchise joint intensive distribution points, 7 provinces strengthen online sales for existing stores, light asset mode franchise, alliance intensive distribution points, to achieve store network coverage of more than 180 cities above the prefecture level, 22H1 new stores accounted for 89%
of stores in prefecture-level cities and below.
At present, online drug purchase has become a trend, while opening up new channels, it can also better undertake the outflow of prescription drugs, expand the scope of "dual channel" of social pharmacies, meet and facilitate the needs of some patients to purchase drugs online, and promote the development of the pharmaceutical retail industry to form a new format
.
It is worth mentioning that drug network sales have the characteristics
of virtuality, concealment, and cross-regionality.
Especially for online prescription drugs, most patients have certain difficulties in distinguishing the platform's drug sales qualifications, drug sources and authenticity, coupled with the frequent chaos on some drug sales platforms, it is easy to have greater hidden dangers of drug use, seriously endangering public life and health safety
.
In order to regulate the online sales of drugs, the State Administration for Market Regulation has recently issued the Measures for the Supervision and Administration of Online Sales of Drugs, which makes clearer provisions on the management of online drug sales, platform management, supervision and inspection, and legal liability, which will be officially implemented on December 1 this year
.
The industry believes that after the implementation of this measure, it will regulate the healthy development of
online prescription drugs.
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