Increase disregulation of advertising New ideas to crack the old problems of the health food market

BusinessJanuary 19th
supermarkets, shopping malls, online shopping, everywhere there is health food figureAccording to statistics, the existing approval number of health food up to 10,277, only to enhance the function of immunity has more than 3000The number of health food products is eye-openingface a series of recent negative reports, from fish oil is not as good as trench oil embarrassment, to the natto kinase special dietary food misinterpretation, as well as the recent exposure of the addition of gum beegel products, have exposed the immaturity of the health food consumer marketin early January, the China Consumer Association and the China Health Care Association jointly issued the Health Food Consumption Guidelines (hereinafter referred to as the Guidelines)"Guidelines" for the health food market status quo and problems, called for "social construction" of new ideas and new ways to crack the health food consumer rights old problemsQin Xiaoming,
a state council counselor and executive vice president of the China Health Care Association, who coordinates the sale and purchase of two industry organizations, believes thathealthyindustries should develop healthilyChina's health food is a strict legal definition, refers to the food that indicates that has a specific health function, that is, suitable for use by specific groups of people, with regulatory function, not to treatdiseases for the purpose of food health food as a dietary supplement or nutritional supplement should be a function food with a higher content of science and technology, but some health food enterprises have a "twisted" consumer situation, wanton concept of speculation or expansion of publicity, contrary to market laws and consumer will, advocate self-discipline and orderly fair competition, scientific consumption guidelines, the health food industry has become the health health industry's health development of the urgent task to this end, the China Consumer Association, in conjunction with the China Health Care Association in the relevant industry experts with technical support, launched the "Guidelines" series Yang Hongcan, vice president and secretary-general of the China Consumer Association, said that the Guidelines advocate corporate social responsibility from the perspective of corporate integrity management, healthy industry development and health food safety, providing consumers with scientific, safe and useful health food, supplemented by scientific consumption guidance Liu Junhai,Chinese a professor at and vice president of the China Consumer Association, believes that a significant portion of the powers exercised by government departments in the past will increasingly be transferred to social groups, including consumer organizations and industry associations As two community organizations, buyers and sellers, one is the Association for the Association of Consumers and the other is a health association that stabilizes relationships through social consultation, social dialogue and the signing of social partnership agreements, which is a boon for consumers Enterprise self-discipline to "three preemptive" health food as a new industry, in addition to the need to use the law to regulate, it is important to self-discipline qin Xiaoming, of the , believes that the introduction of the Food Safety Law has further determined the legal status of health food, and china's health food access system is relatively complete However, there are still illegal sales of health food and false propaganda Ren Xingzhou, director of the Institute of Market Economy of the Development Research Center of the State Council, believes that health food has excavated our cultural treasures for thousands of years and is useful for specific groups of people But now many people are disgusted with health care products because of the lack of regulation in the market face this situation, on the one hand, enterprises need to take the initiative to self-discipline Liu Junhai believes that to be proactive, we must do "three preemptive." One is to get ahead of the legislation, the other is to get ahead of the government's enforcement, and the third is to get ahead of consumer complaints If health food enterprises can be in the Food Safety Law regulations , including health food more detailed policies and regulations, through the method of self-pressurization to introduce some higher standards of social responsibility commitment than the law required by law, the enterprise will be invincible; If we can pass our commitment to social responsibility and care for consumers' rights in advance, consumer complaints will slowly decrease on the other hand, consumers also need to do the necessary "homework", the "Guidelines" on health care products to do a clear classification, which belongs to the health category, which belongs to the health care category, which belongs to the blood sugar reduction, etc , the dissemination of these content, to consumer rights and businesses to reduce costs, improve efficiency and so on Increase supervision in the field of advertising
while the Guidelines remind consumers to pay attention to consumption information and preserve evidence of consumption when purchasing health care products, the regulatory issues of health food advertising have also received more attention from relevant departments because of the interest-driven, the current market for health food advertising illegal phenomenon occurs shi Xingzhang, deputy director of the Advertising Supervision and Administration Department of the State Administration for Industry and Commerce of the
State Administration for Industry and Commerce, said that there are indeed cases on the market where health food advertisements are published without approval Some have been approved, but the ads made seriously tamper with the approval content, or exaggerated functions, or in the advertising content of experts, patients, in the name of experts, patients to guarantee efficacy What's more, advertising in the form of news reports, the emergence of medical terms in health food advertisements, resulting in consumers mistaking health food for similar effects to drugs Shi Xingzhang said that for many years, the advertising regulatory authorities have been the field of health food advertising as a key regulatory object, the focus of the regulatory field, through various measures to continuously increase the fight against illegal health food advertising In addition, the reporter also learned that the relevant departments are considering the introduction of a specific health food advertising review methods