Innovation leads the source of power The second "Dragon Boat Festival Ankang" National Selenium Water Contest and 2021 Ankang International Tea Industry Development Summit Forum was successfully held

On June 10-11, 2021, the 2nd "Dragon Boat Festival Ankang" National Selenium Water Contest and 2021 Ankang International Tea Industry Development Summit Forum was successfully held in Ankang City, Shaanxi Province

This event was sponsored by the China Association for the Promotion of International Agricultural Cooperation and the Ankang Municipal People's Government, and undertaken by the Ankang Selenium-enriched Industry Development Office, the Functional Agricultural Products Committee of the China Association for the Promotion of International Agricultural Cooperation, the Ankang Agricultural and Rural Bureau, and the Ankang Bureau of Industry and Information Technology.

According to Lu Qi, deputy mayor of Ankang City, in recent years, Ankang has helped “Ankang Selenium-enriched Tea” to come out of the circle through a series of unique content such as the “Selenium Water Appraisal Competition”, adopted the policy of innovative development, and implemented the Tea to get rich, because of tea, the important instruction spirit

Pay attention to regional public brands and refuse to "lalang match"

It is reported that Ankang successfully registered the geographical indication certification mark of "Ankang Selenium-enriched Tea" in 2018, and more than 100 tea companies have applied to use the regional public brand.

Lu Chengyin said at the forum that we must strengthen the building of regional public brands and attract more enterprises to use regional public brands.

The lack of young consumers is a hidden worry

"The lack of attractiveness of traditional tea to young consumers is a major concern in the current industry

He expounded the current development trend of the tea consumption market from the perspective of blended tea, flavored tea and other products suitable for young people.

Improve quality, expand deep processing, and empower the tea industry with technology

Shen Hong, a professor-level senior engineer at the National Tea Quality Supervision and Inspection Center, pointed out that Ankang selenium-enriched tea was fresh, mellow and refreshing, with a high score in terms of internal quality, but there was still room for improvement in appearance and tenderness.

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　　Export trade, tea tourism, foreign counterparts do not hide

　　The event was also attended by two foreign guests: Chhabindra Parajuli, Economic Minister of the Embassy of Nepal in China, and Sampath Perera, Deputy Director of the Sri Lanka Tea Bureau and Second Secretary of the Sri Lanka Embassy in China.

　　The Economic Minister of the Nepalese Embassy in China, Chhabindra Parajuli, gave a keynote speech on "The Importance of Tea Culture: Promoting Bilateral Trade between China and Nepal" at this forum.

　　Sapas Parella introduced Sri Lanka's experience in the integration of tea and tourism from the perspective of "Ceylon Tea and Sri Lankan Tea Travel"

　　The awarding ceremony of the 2nd "Dragon Boat Festival Ankang" National Selenium Water Tea Contest was also held on the spot.

　　Lv Mingyi, vice president of the China Association for the Promotion of International Cooperation in Agriculture, said that the "Selenium Water Tea Contest" has been held for the second time, and the scale and influence of the event have continued to expand.

　　A signing ceremony was also held at the event site.

　　The event was chaired by Wei You, Deputy Secretary-General of China Association for the Promotion of International Agricultural Cooperation, Secretary-General of the Tea Industry Committee and Functional Agricultural Products Committee, Lv Mingyi, former Deputy Editor-in-Chief of Farmers Daily, Vice President of China Association for the Promotion of International Agricultural Cooperation, and Deputy General Manager of Ankang Municipal People's Government.

Responsible editor: Zhao Yangyi Review: Zheng Ying