Internet celebrity restaurant "sincerely apologize, continue next time"?

Do you never know how dirty the food you eat is when you reach the back kitchen? A few days ago, "Fatty Brothers", an Internet celebrity restaurant with "fresh ingredients" as its core selling point, was exposed by the media with many problems such as the extensive use of expired ingredients and overnight dead crabs as live crabs

"Fat Brothers" is not the first Internet celebrity restaurant to have food safety issues

This is not to say that Internet celebrity restaurants must ignore food safety more than other restaurants

The front hall is glamorous and the back kitchen is messy.

With the development of technology, the catering industry has emerged a trend of standardization.

Therefore, we often see the same drama in different food safety incidents: a franchisee has violated regulations, and the brand has quickly apologized and stated that it needs to strengthen management

To break this cycle of violations, the brand itself must strengthen the management of franchisees, not only charge franchise fees, not provide training and services, nor patronize the best interests of the brand, and excessively squeeze the profitability of franchisees

Of course, relying on brand self-discipline will certainly not be able to completely curb the desire for profit of some people.