Internet home sales are expected to reach 150 billion yuan in 2015.

China Paint Network
News:
2015 Internet plus boom into the second half, Internet home decoration has become one of the hot main characters, this year the overall market size is expected to reach 150 billion yuan, Shenzhen enterprises are expected to become the leader again. Hong Tao shares of the largest public decoration enterprises yesterday officially launched the Internet home improvement platform, to provide a full process of one-stop decoration butler services, the first domestic launch of decoration financial services, free of charge environmental protection intelligent hardware monitoring decoration pollution, recruitment pointed to the current home improvement consumer pain point. A number of industry sources pointed out that home improvement has become the latest hot area of Internet plus, market competition is heating up rapidly, Internet home improvement has entered the service war stage, the next 2-3 years of traditional decoration industry is facing the threat of losing most of the orders in first- and second-tier cities. 75% of consumers petitioned to decorate the "housekeeper". A one-on-one survey of more than 1,700 users by Ukip shows that more than 75% of users are willing to pay to hire professionals to provide supervision, acceptance, environmental testing and other services for the home installation process. Research reports that the Use of the Internet to solve the home improvement process of opaque services, decoration quality is not guaranteed and other common diseases become the industry breakthrough point, consumers are willing to pay for it. Ukip's exploration reflects the latest trends in Internet homewear: one-stop solutions, more accurate social big data. The third-party home improvement platform using different b2b2c model, focus on the integration of the home improvement industry chain upstream and downstream resources, the introduction of decoration butler, decoration financial services, free gift of environmentally friendly intelligent hardware air detector and many other industry "fresh" services and products. Its brand mall has more than 50 high-end decoration companies, Schneider and other more than 200 building materials merchants stationed. First construction after payment, 4 payments, 15 - 27 door-to-door acceptance, 300 construction site photos, 2 free environmental testing ... 22 detailed service guidelines have become the focus of the industry's most discussed. In the industry's first launch of "renovation butler" service team, to independent third-party status to provide users with advice, coordination, acceptance, supervision, testing and other services, decoration of the whole process of one-on-one service. This reflects that the Internet home-made services are extending from pre-sale to mid-sale, after-sales. Li Bingren, president of the China Building Decoration Association, pointed out that the average annual population of the first-tier cities in China is more than 10 million, coupled with the transformation of old neighborhoods and shantytowns throughout the country, the market demand for home improvement is strong, the Internet can solve the high transaction costs of the home improvement market, limited management radius, opaque channels and other shortcomings, the development space is huge. Jiang Tao, ceo of Uber, said it expects to reach more than 20 cities in 2016 and have a turnover of 1.5 billion yuan next year. Internet homewear has become the darling of the capital markets this year. Hong Tao shares of the domestic public housing market leader in the past two years frequent mergers and acquisitions, this year is more efforts in the field of education, has acquired 70% of cross-examination education, construction industry o2o vocational education brand Xuesen 85% equity, Jin Yingjie education 20% equity. Homewear has become the Internet and the "Blue Sea". According to a new report by the Think Tank, China's Internet homewear market is expected to reach 150 billion yuan in 2015, and China's direct market size is about 1.57 trillion yuan, with great potential for the development of the Internet homewear market in the next 2-3 years. Yiguan think tank vice president Yan Yang pointed out that the Internet homewear market is huge, followed by generally optimistic, more capital is entering, the field has not yet far ahead of the "unicorn" appeared, there will be more business models.