Interpretation of the 2021 Berlin International Fruit and Vegetable Exhibition Trend Report, how the epidemic will reshape the international fruit and vegetable industry

Recently, Fruit Logistica Berlin International Fruit and Vegetable Fair released the "2021 Fruit Logistica Trend Report" (Fruit Logistica Trend Report), sorting out the changes brought about by the epidemic from the aspects of production and supply, logistics and transportation, sales channels, and consumption trends.
, Explained how the fresh fruit and vegetable industry should adapt to the new reality and how to deal with the long-term impact of this unprecedented global crisis
.

 

　　The report pointed out: The supply chain under the downward pressure of the economy is facing greater pressure, and the costs of fruit and vegetable planting, harvesting and transportation are rising; consumers are becoming more and more interested in healthy food; the market share of online retail is increasing; people Pay more attention to the sustainable development of society and the environment
.
Categories related to improving health and the immune system, such as ginger, citrus, garlic or pepper, have seen a higher growth rate in sales since the epidemic; for foods that are storage-stable, such as potatoes, onions, garlic, and apples, the epidemic prevention and control measures have been tightened Demand will rise at times
.

 

　　Under the leadership of the World Health Organization, more and more institutions are promoting the concept of a balanced diet based on fresh fruits and vegetables

 

　　The global fresh produce industry is increasingly focusing on sustainable development, and the Covid-19 pandemic has increased the perception of climate change among supply chain stakeholders
.
According to German government data, organic food sales have soared from 12.
3 billion euros in 2019 to 15 billion euros in 2020
.
At the same time, the latest "Organic Market Report" released by the Soil Association shows that the UK's organic agricultural product market will grow by 12.
6% in 2020, valued at £2.
79 billion, a growth rate that hit a 15-year high
.

 

　　Nick Nafpliotis of Greek & Fresh, Greece, said that supply activities in 2020 will be biased towards the mainland and surrounding areas
.
For example, the company’s customers in the Gulf region prefer strawberries from Morocco or Tunisia, while customers in Asia are more willing to import strawberries from Australia or the United States.
Insufficient labor, increased shipping costs, and fluctuations in delivery will all lead to an increase in the price of strawberries in the origin; while fresh fruit exports from the southern hemisphere The Shaffe pointed out that in 2020, the total export volume of member countries decreased by 3.
4% year-on-year, and the total value of exports increased by 6.
4%, from US$14.
7 million to US$15.
7 million.
It can be seen that the cost of fruit and vegetable export The sharp increase will affect the future international export business
.

 

　　The lack of containers slowed down the rapid rise in freight rates of international trade shipping companies

 

　　According to Michael Zagler, export manager of Italian manufacturer Fri-El Greenhouse, many countries or regions have achieved "dramatic growth" in grocery sales through online retail channels
.
“According to Nielsen’s market survey data,” he said, “In 2020, compared with 2019, Italy’s online FMCG business has more than doubled.
The first seven weeks of 2020 have increased by 44%, and in the 8th and 52nd weeks.
The growth rate between them reached 129%
.
These data indicate a major change in consumer behavior in Italy
.
"

 

　　Market investment in HelloFresh and other door-to-door service businesses soars

 

　　HelloFresh is an international fast-cooking company founded in 2011.
It went public in 2017 and is headquartered in Berlin, Germany.
It provides fresh ingredients home service
.
In 2020, HelloFresh sales increased by 111% year-on-year to 3.
75 billion euros
.
By the end of the first quarter of 2021, HelloFresh had 7.
3 million active users worldwide
.
At the same time, as its business and prospects are optimistic, its market valuation has more than tripled
.

 

　　As for how the epidemic will shape the future of the international fruit and vegetable industry, the core players in the industry have expressed their unique views
.
Everyone gave a lot of different and even conflicting views and predictions:

 

　　Paco Borras, an independent consultant and former director of Anecoop , a Spanish fresh produce company, believes that the fresh produce industry will undergo major consolidation and that more funds will be injected into the agricultural sector in the future
.

 

　　· Dennis Brito from Ecuador's view, how they need to provide goods to consumers will be one of the biggest challenges of the future
.
The entire value chain will have to adjust profit margins-and may even require capital-guaranteed operations
.

 

　　· The sales director of FLP Global said that the decline in the supply of fruits and vegetables to hotels, restaurants, and cafes is temporary; trends such as online consumption will continue after the epidemic, and there will be no high demand during the epidemic, but it will be higher than the consumption level before the epidemic
.

 

　　· Executive director of the United States Haas Avocado Board Emiliano Escobedo that the traditional grocery channels will continue to dominate, its sales will be more dependent on e-commerce
.

 

　　· Frank Vermeersch, head of customer relations and marketing at Dutch fair trade marketer Agrofair, believes that large supermarkets need to reinvent themselves, propose new concepts and launch more attractive and value-added merchandise displays.
You should also pay attention to Eliminate or significantly reduce the use of plastic packaging at the production area and the consumer side
.

 

　　In the final analysis, the future forecast of the fresh produce market will be very different from the current one.
The epidemic has made us re-examine all aspects of the fruit and vegetable industry
.
On the United Nations International Year of Fruits and Vegetables, the world’s demand for healthy food means a better opportunity for development, but as these professionals have said, successfully seizing this once-in-a-lifetime opportunity is also full of challenges
.